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Hostaway is seeking a dynamic Paid Search Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You’ll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI. Join us to make a significant contribution in a fast-growing, innovative environment! You will report to the VP of Marketing giving you direct access and accountability for high impact projects.
Job Responsibility:
Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins
Report performance on a weekly/monthly/quarterly cadence
Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts
Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users
Write ad copy that drives conversion and collaborate with design teams on effective ad creatives
Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates
Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth to enhance our marketing strategies
Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team
Requirements:
5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms
Experience with Google Ads & Google Analytics and Google Tag Manager
Expert level proficiency in reporting and analyzing full funnel metrics
Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
Competency in competitor research and tools like SEMrush and Ahref
Experience in A/B testing
Experience using relevant AI tools
Bachelor’s degree in marketing, advertising, communications, or related field
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