Paid Search Manager, TUI

TUI

Location:
Sweden, Stockholm

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As Paid Search Manager at TUI, you’ll take ownership of a key digital channel, combining day-to-day execution with driving innovation. You’ll be at the forefront of testing and implementing new approaches – from conversational search and value-based bidding to advanced automation – while ensuring campaigns deliver on traffic, conversion and revenue goals.

Job Responsibility:

Campaign Development & Implementation: Create, structure and optimise search campaigns based on customer intent, product categories and journey stages
Budget Management & Optimisation: Manage and allocate budgets, monitor CPA/ROAS, and implement bid adjustments across devices, audiences and geographies
Content Optimisation: Test and refine ad copy, implement ad extensions, and work with content teams to boost click-through and quality scores
Performance Analysis & Insights: Analyse search query and keyword data, build regular reports, and translate insights into optimisation and growth strategies
Automated Bidding Management: Implement and monitor automated bidding strategies, testing approaches to find the optimal setup
Cross-Functional Collaboration: Work closely with SEO, content and e-commerce teams to ensure an integrated customer journey
Industry Knowledge & Innovation: Stay ahead of platform updates, test new features and formats, and bring fresh ideas to the table
Testing & Optimisation: Design and execute A/B tests for ads, landing pages and bidding, sharing learnings across the team

Requirements:

Great experience in paid search marketing roles and able to handle large budgets
Proven skills in campaign setup, optimisation and budget management (Google Ads, Microsoft Advertising)
Proficiency with automated bidding strategies and bid management tools
Strong analytical skills, able to interpret large datasets and drive actionable insights
Experience with search analytics and attribution models
Ability to juggle multiple campaigns with strong attention to detail
Excellent communication skills in English
a Nordic language is a plus

Nice to have:

Experience in travel, tourism or e-commerce
Google Ads/Bing certifications
Knowledge of SEO and its interaction with paid search
Experience with tag management, conversion tracking and automation scripts
Experience with landing page testing and optimisation

What we offer:

Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
flexible working environment
access to the TUI Learning Hub
opportunities to work on global projects and teams
involvement in local charity and sustainability initiatives

Additional Information:

Job Posted:
September 24, 2025

Expiration:
October 06, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Paid Search Manager

TUI

Location:Sweden, Stockholm

Category:-

Contract Type:Not provided