Paid Search and YouTube Specialist

• Be an integral part of the Paid Search team, Work closely with the wider Biddable team
• Integration internally: Brand / Performance / Consumer / Segments
• Integration point with agency: across traditional & digital media planning / buying
• Execute campaigns to deliver against media and business outcome KPI’s, managing account, campaign tactics setting, reporting and optimisation
• Work with direction from the Search Lead to implement high level strategy
• Responsible for executing testing plan and providing high quality analysis
• Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes
• Improve operational effectiveness, measured against ongoing process / capability auditing
• Ensure right creative format use across Search platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach
• Support the Search Lead by helping to set development goals for the Search Executive.

• Relevant management experience in media industry – client, agency or consultancy side – with a solid grounding in marketing
• Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, and Advantageous for SA360, Marin, Kenshoo etc
• Search PPC knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development / account automation tools, and related products, e.g. Google Shopping
• Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes
• Good knowledge of analytics, tracking tag management / implementation, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics
• Good data management and analytical skills, preferably from performing large scale analysis on media spend and performance, with strong attention to detail
• Understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc.
• Can work independently, but collaboratively
• Good communication skills – written and visual
• Proven track-record of driving projects and creating impact through pragmatic problem-solving
• Platform certifications i.e. Google Search Ads (Search, YouTube, GDN) preferred.

Basic knowledge of SEO would be advantageous

• Great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work
• Personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more
• Help with your career through our amazing learning tools and top-notch parental leave policies.