Paid Search and YouTube Executive Job at Vodafone (London)

Paid Search and YouTube Specialist

This role forms a critical part of VodafoneThree’s in-house media team, that wil...

Location

United Kingdom , London

Salary:

Not provided

Vodafone

Expiration Date

Until further notice

Requirements

Relevant management experience in media industry – client, agency or consultancy side – with a solid grounding in marketing
Hands-on and operational experience of search technology platforms, i.e. Essential for Google Ads, and Advantageous for SA360, Marin, Kenshoo etc
Search PPC knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development / account automation tools, and related products, e.g. Google Shopping
Brand and performance planning experience essential, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes
Good knowledge of analytics, tracking tag management / implementation, and working with DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimisation, and evaluation. ie. Adobe Analytics or Google Analytics
Good data management and analytical skills, preferably from performing large scale analysis on media spend and performance, with strong attention to detail
Understanding of dashboarding technologies eg. Datarama, Data Studio, omniscope etc.
Can work independently, but collaboratively
Good communication skills – written and visual
Proven track-record of driving projects and creating impact through pragmatic problem-solving

Job Responsibility

Be an integral part of the Paid Search team, Work closely with the wider Biddable team
Integration internally: Brand / Performance / Consumer / Segments
Integration point with agency: across traditional & digital media planning / buying
Execute campaigns to deliver against media and business outcome KPI’s, managing account, campaign tactics setting, reporting and optimisation
Work with direction from the Search Lead to implement high level strategy
Responsible for executing testing plan and providing high quality analysis
Harness 1st, 2nd, and 3rd party data sets, to deliver effective segmentation and outcomes
Improve operational effectiveness, measured against ongoing process / capability auditing
Ensure right creative format use across Search platforms., fulfilling media quality and personalisation goals, demonstrating A/B testing approach
Support the Search Lead by helping to set development goals for the Search Executive.

What we offer

Great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work
Personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more
Help with your career through our amazing learning tools and top-notch parental leave policies.

Fulltime

Paid Search Manager

Our client, the leading student loan provider in the US is hiring for a Paid Sea...

Location

United States , Newton; Newark

Salary:

90000.00 - 105000.00 USD / Year

80Twenty

Expiration Date

Until further notice

Requirements

4+ years managing paid search at scale in acquisition-focused environments, with direct ownership of strategy and execution across Google Ads and Microsoft Advertising
Demonstrated experience managing $1M+ annual paid search budgets with consistent efficiency discipline under growth targets
Strong lead generation background with a focus on driving volume at efficient acquisition costs
Experience optimizing toward LTV or value-based metrics, with a solid understanding of marginal economics and incremental return evaluation
Advanced performance analysis skills, including forecasting, planning, and attribution across the lead generation funnel
Proactive approach to performance management, with a track record of identifying issues independently and acting without waiting to be directed
Strong understanding of automation-first campaign structures, including Smart Bidding and Performance Max

Job Responsibility

Own paid search strategy and execution across Google Ads and Microsoft Advertising, driving profitable lead volume across products and lifecycle stages
Lead execution across Search, Performance Max, YouTube, and remarketing, leveraging value-based bidding and structured signal inputs to maximize long-term return
Manage budget allocation and automated bidding strategies across a $1M+ annual paid search investment, with a focus on marginal efficiency and ROAS performance
Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals
Develop keyword, query, and audience expansion frameworks to drive incremental growth
Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages
Own paid search forecasting and investment planning aligned to business targets, tracking current run rate through 12 to 18 months out
Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance
Analyze performance data, identify trends, and implement ongoing optimizations to improve efficiency, scale, and conversion outcomes
Monitor campaign performance proactively, identify variances, and surface recommendations before issues compound

What we offer

plus bonus and equity

Fulltime

Paid Search Manager

Our client, the leading student loan provider in the US is hiring for a Paid Sea...

Location

United States , Newton

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

4+ years managing paid search at scale in acquisition-focused environments, with direct ownership of strategy and execution across Google Ads and Microsoft Advertising
Demonstrated experience managing $1M+ annual paid search budgets with consistent efficiency discipline under growth targets
Strong lead generation background with a focus on driving volume at efficient acquisition costs
Experience optimizing toward LTV or value-based metrics, with a solid understanding of marginal economics and incremental return evaluation
Advanced performance analysis skills, including forecasting, planning, and attribution across the lead generation funnel
Proactive approach to performance management, with a track record of identifying issues independently and acting without waiting to be directed
Strong understanding of automation-first campaign structures, including Smart Bidding and Performance Max

Job Responsibility

Own paid search strategy and execution across Google Ads and Microsoft Advertising, driving profitable lead volume across products and lifecycle stages
Lead execution across Search, Performance Max, YouTube, and remarketing, leveraging value-based bidding and structured signal inputs to maximize long-term return
Manage budget allocation and automated bidding strategies across a $1M+ annual paid search investment, with a focus on marginal efficiency and ROAS performance
Build and maintain scalable account structures aligned to acquisition, engagement, and revenue goals
Develop keyword, query, and audience expansion frameworks to drive incremental growth
Design and execute structured test-and-learn roadmaps across campaign types, ad formats, creative, targeting, bidding, and landing pages
Own paid search forecasting and investment planning aligned to business targets, tracking current run rate through 12 to 18 months out
Ensure accurate tracking, value signals, audience inputs, and attribution frameworks are properly configured to drive platform performance
Analyze performance data, identify trends, and implement ongoing optimizations to improve efficiency, scale, and conversion outcomes
Monitor campaign performance proactively, identify variances, and surface recommendations before issues compound

Fulltime

Paid Search Supervisor

LERMA/ is seeking a solutions-oriented Paid Search Supervisor to lead performanc...

Location

United States , Dallas

Salary:

Not provided

LERMA

Expiration Date

Until further notice

Requirements

5–7+ years of experience in a digital media agency environment with deep hands-on expertise in paid search platforms
Proven track record managing complex, large-scale campaigns across Google Ads and Microsoft Ads
Deep experience buying and optimizing YouTube campaigns across multiple objectives, including awareness, consideration, and conversion
Experience evaluating and improving video creative performance through structured testing frameworks (hooks, storytelling formats, length, and calls to action)
Experience managing six- and seven-figure media budgets with strong financial stewardship, forecasting accuracy, and pacing discipline
Ability to translate campaign and creative performance data into actionable recommendations that improve both media performance and creative development
Strong understanding of modern measurement frameworks and conversion tracking, including GA4 and offline attribution methodologies
High proficiency in Excel and Google Sheets (e.g., VLOOKUPs, pivot tables) with the ability to analyze large datasets and synthesize insights into strategic recommendations
Experience presenting campaign performance and strategic recommendations to clients and senior stakeholders
Demonstrated ability to operate independently, manage complex initiatives, and proactively identify opportunities for growth and optimization

Job Responsibility

Lead the strategy, execution, and optimization of enterprise-scale search and YouTube programs across Google Ads and Microsoft Ads, ensuring campaigns align with broader media objectives and consistently deliver against performance goals
Lead campaign strategy including keyword development, audience frameworks, and structured testing roadmaps designed to unlock incremental growth
Oversee paid media budgets exceeding $5M annually, ensuring accurate pacing, forecasting, and efficient allocation of spend to meet performance goals
Lead full-funnel YouTube strategy—including awareness and Demand Gen campaigns—while partnering with creative teams to test and refine messaging, hooks, formats, and calls to action that improve engagement and performance
Serve as the primary day-to-day platform partner with Google, collaborating on betas, product insights, and strategic opportunities to unlock incremental performance
Operate with a high level of autonomy while serving as the primary owner and escalation point for campaign performance and platform partnerships
Manage and mentor junior paid search talent, setting best practices and supporting career development

What we offer

Competitive salary based on experience
Paid company holidays and vacation earned per year
Paid sick leave
Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
401k and annual profit-sharing retirement plans

Fulltime

Senior Paid Search Manager

MVF is looking for an experienced Senior Paid Search Manager to join our award-w...

Location

United Kingdom , London

Salary:

Not provided

MVF

Expiration Date

Until further notice

Requirements

4 years+ of hands on campaign management experience on Google Ads (Search required, Display and/or YouTube preferred) including implementation of optimization activities and tests
2 years+ of team management experience
Evidence of strong analytical and numerical ability
A highly motivated individual with a strong work ethic and a desire to succeed
A passion for digital marketing and Paid Search in particular
A detail-oriented individual with a combination of creative and analytical skills
A proactive and independent approach to working life

Job Responsibility

Line managing a team of Paid Search executives and specialists. You will be responsible for the personal development of the people you manage, including performance management and salary review and will provide ongoing feedback and support as required
Hands on campaign management of some of our highest spending campaigns, working closely with the strategy team to grow your own portfolio and deliver against growth plans
Overseeing the performance of the campaigns within your team, setting strategy and prioritising workflow to ensure campaigns scale where possible and hit their target metrics
Performance data analysis: Using a variety of data sources to analyze ad performance data, e.g Click Through Rate, Conversion Rate, and how they impact revenue and profit
Take a leading role in Paid Search and wider Marketing Team projects, driving innovation and account development on a long-term basis
Execute on value-driving projects - you’ll have the opportunity to implement & lead on projects that drive value for MVF and our stakeholders
Expert collaboration - build relationships with MVF’s expert marketers across multiple channels
Keep up to date with industry knowledge to refine your campaign strategies and influence MVF strategy

What we offer

Summer Fridays
Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
Hybrid working - 3 days a week in the office
Closed for Christmas holidays - Extra days not taken from your annual holiday allowance
Work from anywhere for 2 weeks a year
Life Assurance and Income Protection to protect your loved ones
Benefits allowance for health, dental, and vision coverage
Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
Defined Contribution Pension and Salary Sacrifice Scheme
Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families

Fulltime

Paid Search Specialist

As a Paid Search Specialist, you’ll take ownership of all things Google Ads - fr...

Location

Australia , Melbourne

Salary:

Not provided

Heidi

Expiration Date

Until further notice

Requirements

1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
Demonstrated ability to structure and execute experiments and testing roadmaps
Strong understanding of conversion tracking, attribution models, and audience strategies
Data-led mindset — comfortable turning insights into action
Excellent attention to detail and a proactive approach to identifying and fixing issues
Clear communication skills and ability to collaborate across marketing, creative, and data teams

Job Responsibility

Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
Review and restructure campaigns to ensure efficiency and scalability across markets
Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
Build and maintain performance dashboards that surface key metrics and insights
Identify areas of wasted spend and reallocate budgets toward high-performing segments
Partner cross-functionally to improve the post-click experience and conversion funnel
Present data-driven insights and recommendations that inform scaling decisions and future strategy

What we offer

Flexible hybrid working environment, with 3 days in the office
A generous personal development budget of $500 per annum
Learn from some of the best engineers and creatives, joining a diverse team
Become an owner, with shares (equity) in the company, if Heidi wins, we all win
The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
If you have an impact quickly, the opportunity to fast track your startup career

Fulltime

Paid Search Specialist

As a Paid Search Specialist, you’ll take ownership of all things Google Ads - fr...

Location

United Kingdom , London

Salary:

Not provided

Heidi

Expiration Date

Until further notice

Requirements

1–3 years of hands-on experience managing Google Ads (Search, Performance Max, YouTube, Display)
Proven track record of optimising for performance KPIs (CPA, ROAS, CVR, CTR)
Skilled in Google Ads Editor, Google Analytics, and Google Tag Manager
Demonstrated ability to structure and execute experiments and testing roadmaps
Strong understanding of conversion tracking, attribution models, and audience strategies
Data-led mindset — comfortable turning insights into action
Excellent attention to detail and a proactive approach to identifying and fixing issues
Clear communication skills and ability to collaborate across marketing, creative, and data teams

Job Responsibility

Manage and optimise day-to-day Google Ads campaigns across Search, Performance Max, YouTube and display
Own budgets, pacing, bid strategies, and continuous optimisation to improve ROI
Review and restructure campaigns to ensure efficiency and scalability across markets
Conduct structured experiments across ad copy, keywords, and landing page variants to drive continuous improvement
Roll out new initiatives: keyword expansion, new campaigns, advanced audience strategies
Audit and refine tracking setup (conversion, attribution, audience signals) in collaboration with analytics and product teams
Build and maintain performance dashboards that surface key metrics and insights
Identify areas of wasted spend and reallocate budgets toward high-performing segments
Partner cross-functionally to improve the post-click experience and conversion funnel
Present data-driven insights and recommendations that inform scaling decisions and future strategy

What we offer

Equity from day one
£500 personal development budget
Dedicated wellness days
Birthday off
Hybrid environment, with 3 days in the office

Fulltime

SEO Manager

Appian is looking for an SEO Manager to lead our organic visibility strategy bey...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

5+ years of experience in SEO, Digital PR, organic growth, or digital marketing, preferably within a B2B technology or SaaS environment
Proven experience developing organic strategies across both owned and third-party digital channels
Strong understanding of modern SEO principles, semantic search, schema markup, contextual citations, and AI-driven search behavior
Familiarity with Generative Engine Optimization and Answer Engine Optimization concepts, including how LLMs and AI search engines aggregate third-party data and citations
Hands-on experience optimizing non-traditional search environments such as YouTube, Reddit, owned communities, Quora, B2B directories, analyst platforms, and digital publication networks
Strong analytical skills with experience using SEO, visibility, analytics, and reporting tools to measure impact and guide strategy
Excellent communication and collaboration skills, with the ability to build consensus across PR, brand, partner marketing, content, web, and demand generation teams
Highly curious, proactive, and comfortable operating in a rapidly evolving search and digital discovery landscape
Bachelor's degree in Marketing, Communications, Information Technology, or a related field

Job Responsibility

Develop and execute a comprehensive organic discovery strategy optimized for AI search engines, LLMs, answer engines, and traditional search engines
Strengthen Appian’s off-site brand authority through contextual citations, high-quality mentions, backlinks, and strategic third-party visibility
Monitor and optimize Appian’s brand presence across partner networks, B2B directories, community platforms, and other high-value third-party ecosystems
Stay ahead of emerging search trends, algorithm changes, AI search behavior, and generative discovery developments to continuously evolve Appian’s organic visibility strategy
Partner with Strategic Communications and Public Relations teams to maximize the search value of editorials, press releases, executive thought leadership, and earned media
Support backlink acquisition, brand citation quality, and referral conversion opportunities across external publications and market reports
Monitor external content to ensure Appian’s brand references are accurate, optimized, and discoverable by search engines and AI-driven platforms
Identify high-authority third-party websites, digital publications, and executive profiling opportunities that support Appian’s organic discovery goals
Lead the organic search strategy for YouTube, including video optimization, metadata, descriptions, playlists, and channel architecture
Improve Appian’s visibility and authority across relevant communities and forums, including Appian Community, Reddit, Quora, and other buyer research environments

What we offer

Training and Development
Growth Opportunities
Tuition reimbursement
Community
Health coverage
Employee Assistance Program (EAP) with free mental health support
Life and disability insurance
Employee Stock Purchase Program (ESPP)
Retirement/pension plan
Wellness dollars

Fulltime

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Paid Search and YouTube Executive

Job Description

Job Responsibility

Requirements

What we offer

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