Paid Performance Lead Nordics, TUI

Paid Performance Lead Nordics

TUI

Location:
Sweden, Stockholm

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Help us shape the future of paid digital performance at TUI. Search, social and programmatic are evolving fast – from manual optimisation to automation, AI-driven bidding, and ever more personalised customer journeys. As Paid Performance Lead for the Nordics, you'll be at the centre of this evolution, ensuring we deliver traffic, conversion and revenue growth across our region.

Job Responsibility:

Own planning, activation and optimisation across paid search, social and programmatic
Manage and allocate multi-million budgets, continuously optimising spend to deliver against CPA, ROAS and revenue targets
Lead, coach and develop a high-performing performance marketing team
Drive the evolution of the media mix, ensuring innovation and best practices are tested and scaled
Maintain strategic relationships with major partners (Google, Meta, Microsoft, etc.) and leverage new platform features and opportunities
Collaborate closely with SEO, CRM, content and e-commerce to ensure a fully integrated approach across channels
Translate complex performance data into clear insights and strategic recommendations for stakeholders

Requirements:

Proven experience in paid performance marketing (paid search essential, social/programmatic a plus)
Strong knowledge of Google Ads, Microsoft Advertising and automated bidding strategies
Analytical mindset with proven ability to turn data into insights and business impact
Experience managing budgets and reporting on KPIs like CPA, ROAS, COS and assisted revenue
Leadership skills – able to develop, motivate and coach a team
Strong stakeholder management, able to align marketing strategies with commercial goals
Excellent communication skills in English

Nice to have:

Experience in travel, tourism or e-commerce
Google Ads/Bing certifications
Understanding of SEO and how it connects with paid performance
Familiarity with tag management, conversion tracking and automation scripts
Experience with A/B testing and landing page optimisation
Swedish, Danish, Norwegian or Finnish language skills

Additional Information:

Job Posted:
September 11, 2025

Expiration:
September 24, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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