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Paid Media Strategist

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Streetsense

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Location:
United States , Washington, DC

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Category:
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Contract Type:
Not provided

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Salary:

75000.00 - 90000.00 USD / Year
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Job Description:

We’re a creative and advertising agency at the intersection of real estate and storytelling. Through branding, digital strategy, and rich content development, we shape how properties and places come to life. From luxury residences to mixed-use neighborhoods, our work isn’t just about filling units—it’s about crafting cultural and visual value that resonates long-term.

Job Responsibility:

  • Performance Media Campaign Management & Execution – 25%: Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns
  • Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4
  • Own and maintain, with the assistance of a specialist, the media plan and weekly budget pacing documents
  • Be a resource for junior team members on weekly pacing, bi-weekly performance analysis and monthly spend reconciliations
  • Ensure timely communication to the Account Lead and/or Client about any major campaign updates
  • Reporting & Analysis – 20%: Build the reporting dashboard shell (using Looker Studio) and ensure junior members understand the steps needed to populate every week
  • Responsible for accurate delivery of all dashboards and meaningful insights to the client on a weekly/bi-weekly/monthly basis per contract
  • Be the primary resource for junior team members as they work through optimization strategies
  • Encourage junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance
  • Digital Media Strategy – 20%: Develop and articulate media strategy as it pertains to digital planning and buying
  • Plan media budgets with appropriate channel allocations based on client objectives and expertise in media channel performance
  • Lead team alongside Directors in creation of strategy/tactical recommendation materials for client presentations
  • Take lead in creation and presentation of media-specific documents and team templates such as media plans, objectives and strategy decks
  • Oversee and ensure the team is set up for success in building tactical plans in platform or with outside vendors
  • Team Management and Delegation – 15%: Oversee junior team members’ day to day tasks, ensuring all campaign management documents and processes are reviewed
  • Oversee and guide direct report across tasks and responsibilities such as owning internal documents, building campaigns, key partner and client communications, reporting dashboard refreshes, reporting analysis, optimization recommendations and budget pacing
  • Manage and delegate workload and client deliverables both up (to Director) and down (to Specialist)
  • Recognize and seize learning opportunities to teach junior team members
  • Have regular touch bases with direct reports
  • Manage and develop junior team members, contributing to growth plans and career goals
  • Manage performance reviews
  • Act as a key resource and trusted partner for clients
  • Other Media Planning & Buying – 10%: Manage RFP creation and review of outside vendors (i.e. DOOH/OOH, Audio/podcasts, Site Direct), and lead partner negotiations
  • Provide final sign off on insertion orders within internal systems tool and accuracy of plan details
  • Act as a resource for team as they work through the planning process
  • Initiate and guide team collaboration with key partners during planning process, including vendors and creative teams
  • Relationship Management – 10%: Spearhead collaboration with other Agency teams i.e. account, brand, creative, content, web dev, to foster strong, mutually beneficial relationships
  • Act as a key resource and trusted partner for clients
  • Apply knowledge and experience of current/previous clients’ specific needs, sensitivities, business goals and industry nuances to enhance and further relationships

Requirements:

  • 5+ years previous digital media experience, preferably with direct client experience
  • Familiarity with marketing principles, analytics and concepts
  • Strong practice of various channels and buying methods, specifically programmatic (display, video), social and search
  • Proficient in building and managing campaigns in Meta, Google and Programmatic platforms
  • Honed skills in negotiating and constructing digital media plans, understanding of planning, buying & activation
  • Effective verbal and written communication skills
  • able to confidently present and “sell through” ideas both internally and to Clients
  • Enjoys looking at data and figuring out the why
  • Has some experience with managing a direct report
  • Problem solver with the ability to develop creative solutions and be proactive about problems they’ve been exposed to in the past
  • should also be comfortable asking questions and discussing POVs with the team
  • Experience creating internal processes to help manage day to day workload and execute campaigns effectively
  • is confident to challenge process for efficiencies and bring solutions to the team
  • Organized and detail-oriented with strong attention to follow-through
  • exhibits strong attention to detail and understands need for standardized process
  • Have the ability to synthesize large amounts of data into actionable information – for example, can this candidate be given instructions and then work independently to deliver a final product that is accurate
  • Experience with lead-based campaign planning and execution

Nice to have:

  • Experience in the real estate industry - leasing apartments or selling homes - is a plus!
  • Familiarity with website tag management, tracking, and analytics platforms such as GA4 and GTM a plus!
  • Familiarity with reporting and data visualization platforms such as Looker Studio a plus!
What we offer:
  • Medical Dental & Vision Insurance
  • paid time off
  • 401k match
  • wellbeing resources

Additional Information:

Job Posted:
December 12, 2025

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