Paid Media Strategist Job at Robert Half (Greater Boston area)

Paid Media Strategist

As our Paid Media Strategist, you will drive lead generation, brand awareness, a...

Location

Salary:

50000.00 - 60000.00 USD / Year

Designity

Expiration Date

Until further notice

Requirements

5+ years of experience in paid media, PPC, or performance marketing for both B2B and B2C brands
Proven success in lead generation and pipeline acceleration
Expertise in Google Ads, LinkedIn Ads, and paid social strategies
Strong understanding of conversion tracking, attribution models, and performance analytics
Experience using AI tools to optimize campaign performance, enhance targeting precision, and drive higher efficiency and ROI
Experience with CRM platforms (HubSpot, Salesforce) and marketing automation tools
Analytical and results driven, with a focus on reducing CPL, increasing SQLs, and improving ROAS

Job Responsibility

Develop and execute high Impact paid media strategies (across Google Ads, LinkedIn Ads, Meta, Reddit, X, Meta, programmatic advertising and emerging paid channels)
Create and optimize ad copy and creatives to improve engagement and conversion rates
Collaborate with the marketing team to align paid campaigns with organic growth strategies
Conduct A/B testing to refine audience targeting, messaging, and bidding strategies
Monitor key performance metrics and optimize campaigns accordingly
Manage and allocate ad budgets efficiently, ensuring maximum return on ad spend (ROAS)
Track user behavior, predict trends, and optimize ad spend using AI-powered tools
Implement retargeting strategies to engage high-intent prospects and nurture leads
Support Account-Based Marketing (ABM) with hyper targeted, personalized ad campaigns

What we offer

Work remotely full-time, within a virtual office environment
Unwind during the flexible PTO, and company holidays
Professional growth opportunities and ongoing training
Enjoy dedicated focus times designed to boost your productivity and creativity
Flexible Hours
Flexible Vacations
Clear Growth Plan
Yearly Meet Ups
Healthcare & More
401k matching

Fulltime

Paid Media Strategist

We’re a creative and advertising agency at the intersection of real estate and s...

Location

United States , Washington, DC

Salary:

75000.00 - 90000.00 USD / Year

Streetsense

Expiration Date

Until further notice

Requirements

5+ years previous digital media experience, preferably with direct client experience
Familiarity with marketing principles, analytics and concepts
Strong practice of various channels and buying methods, specifically programmatic (display, video), social and search
Proficient in building and managing campaigns in Meta, Google and Programmatic platforms
Honed skills in negotiating and constructing digital media plans, understanding of planning, buying & activation
Effective verbal and written communication skills
able to confidently present and “sell through” ideas both internally and to Clients
Enjoys looking at data and figuring out the why
Has some experience with managing a direct report
Problem solver with the ability to develop creative solutions and be proactive about problems they’ve been exposed to in the past

Job Responsibility

Performance Media Campaign Management & Execution – 25%: Initiate the overall campaign and ad planning, structure and in-platform builds of Paid Search, Paid Social and Programmatic campaigns
Ensure websites and paid media campaigns are set up with proper tracking using GTM & GA4
Own and maintain, with the assistance of a specialist, the media plan and weekly budget pacing documents
Be a resource for junior team members on weekly pacing, bi-weekly performance analysis and monthly spend reconciliations
Ensure timely communication to the Account Lead and/or Client about any major campaign updates
Reporting & Analysis – 20%: Build the reporting dashboard shell (using Looker Studio) and ensure junior members understand the steps needed to populate every week
Responsible for accurate delivery of all dashboards and meaningful insights to the client on a weekly/bi-weekly/monthly basis per contract
Be the primary resource for junior team members as they work through optimization strategies
Encourage junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance
Digital Media Strategy – 20%: Develop and articulate media strategy as it pertains to digital planning and buying

What we offer

Medical Dental & Vision Insurance
paid time off
401k match
wellbeing resources

Sr Digital Media Strategist

The Sr Digital Media Strategist must have demonstrated expertise across digital ...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

3+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Basic knowledge of traditional media
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Collaborate and innovate with agency departments and cross functional teams

Senior Media Strategist

We’re looking for a Senior Media Strategist to plan all forms of media for our c...

Location

United States , Des Moines

Salary:

Not provided

Flynn Wright

Expiration Date

Until further notice

Requirements

College degree (preferred)
Ability to think strategically and offer valuable insight on media execution as it applies to achievement of client goals
Strong analytical skills and problem-solving abilities
Hands-on experience managing demand-side platforms (Trade Desk)
Current or willing to obtain key certifications (TTD, Google, Meta)
Strong verbal and written communication skills
ability to interact professionally with a diverse group of clients and staff

Job Responsibility

Media Strategy Development: Developing and implementing media strategies based on client objectives and goals
Campaign Planning: Creating and managing media campaigns across various channels within an omni-channel environment, including programmatic digital/video, CTV/OTT, paid social, traditional, and out-of-home
Media Buying: Negotiating and purchasing media space and time
Performance Analysis: Monitoring and analyzing campaign performance to identify areas for optimization. Includes forecasting, pacing, budget reallocation rules, test-and-learn plans, and how success is defined (CPL, CPA, ROAS, incrementally)
Audience + Data: Using first-party data, geo and audience strategy, data partnerships, lookalikes, privacy compliance (HIPAA/PHI if relevant
GDPR/CPRA awareness)
Client Communication: Maintaining strong client relationships and communicating media strategies and plans effectively
Staying Current: Keeping up with industry trends, media technology, and best practices
Maintain Program Skills: Stay current on certifications and knowledge related to the performance of daily job functions: Strata, Trade Desk, Sales Force, Microsoft, Google and others as deemed necessary
Internal Collaboration: Partner with Account Services, Creative and Billing to ensure everyone understands campaign goals and results

What we offer

Office in the heart of downtown — steps away from art, culture and some of the city’s best spots for coffee, lunch and happy hour
Free downtown parking
Comprehensive plans for group health, dental, vision and life insurance
401k with company match
Plenty of Personal Time Off (PTO), plus paid holidays
Potential for bonuses based on success of agency
Even more money for Employee Referral Program
Extracurriculars that tend to be historic events

Fulltime

Media Strategist

Execute game-changing advertising strategies that tie engagement to the bottom l...

Location

United States , NY, DC, Oakland

Salary:

70.00 - 85.00 USD / Hour

Blue State

Expiration Date

Until further notice

Requirements

2-4 years experience in a hands-on paid media buying role using a mix of digital channels (Social, Search, Display, Video, Native, OOH, etc)
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
High proficiency with digital advertising platforms
Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
A testing evangelist
Humble in victory, constructive in defeat

Job Responsibility

Build, manage, and optimize media campaigns across multiple platforms
Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting
Have a strong POV on measurement, attribution, and conversion tracking
Participate in client-facing interactions
Work collaboratively with other internal or external teams to produce campaigns, creative ideas, audience and target recommendations, and experimental designs

What we offer

Personal development fund to stretch their skills

Social Media Strategist

This is a client-facing position, serving as the day-to-day contact for clients ...

Location

United States , Tallahassee

Salary:

Not provided

The Zimmerman Agency

Expiration Date

Until further notice

Requirements

3+ years of experience in a social media strategist or similar role, preferably in an agency setting
Demonstrated success creating and executing social media campaigns for a range of clients/brands
Deep understanding of all major social platforms, algorithms, and best practices
Strong written, verbal, and presentation skills with a knack for storytelling
Track record of building excellent client relationships and providing exceptional service
Experience with paid social, social listening, analytics, and reporting tools (e.g., Sprout, Hootsuite, Sprinklr, Meta Business Suite, Google Analytics)
Ability to translate data into actionable strategies and recommendations
Collaborative team player who thrives in a fast-paced, dynamic environment

Job Responsibility

Develop and implement comprehensive social media strategies tailored to each client’s goals and audience
Serve as the primary point of contact for clients, providing expert counsel and regular updates
Plan, create, schedule, and publish content across key social platforms (Facebook, Instagram, Twitter/X, LinkedIn, TikTok, etc.)
Monitor social trends, audience insights, and competitive landscapes to identify opportunities
Lead and manage paid social campaigns, optimizing for performance
Analyze and report on campaign effectiveness, delivering actionable insights to clients
Work closely with creative, account, and media teams to ensure integrated marketing efforts
Proactively offer new ideas, emerging tools, and platform updates to elevate client programs
Manage multiple projects and deadlines with exceptional organization and attention to detail

What we offer

Work with a talented, passionate team and a portfolio of outstanding clients
Be part of an innovative agency backed by the strength and resources of Omnicom
Enjoy a creative, collaborative, and growth-oriented environment
Competitive compensation and benefits package

Senior Paid Social Creative Strategist

We're looking for a sharp, data-driven, and creatively-minded Senior Paid Social...

Location

United States , San Francisco

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
Proven experience working for brands with non-physical products, such as in the fintech space
Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
Proficiency in leveraging performance data to inform and optimize creative decisions

Job Responsibility

Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment

Fulltime

Senior Digital Strategist

The Sr Digital Strategist must have demonstrated expertise across digital channe...

Location

United States

Salary:

Not provided

Zion & Zion

Expiration Date

Until further notice

Requirements

3+ years of experience at a media planning & buying agency experience a must
Bachelor’s degree in Business or Communications (Marketing, Advertising, Finance, Business Administration, or similar)
Meticulous and detail-oriented
Basic knowledge of traditional media
Extensive experience planning and buying digital media: Paid Social, Paid Search, and programmatic experience is required
Excellent communication skills, both written and verbal
Experience presenting to client executives and upper management
Must be a proactive team player
Ability to manage simultaneous tasks in a fast-paced technology-oriented environment
Analytical mindset with a knack for rapid troubleshooting and ability to problem-solve independently

Job Responsibility

Act as both an internal and client-facing subject matter expert for digital media strategy
Provide both internal and external (client facing) POV on the future state of digital media, as it related to changes in the industry
Communicate when and why to use different targeting methodologies (behavioral, contextual, demographic, lookalike, cross-device, retargeting) and speak on each to educate clients
Know when and why to use different digital media channels (based on client business objectives and KPIs)
Utilize a data-driven approach to budget allocation decision making
Perform hands-on optimization of digital campaigns
Put together clear and concise presentations
Analyze the meaning behind data and communicate key findings and highlights to clients
Pull media pacing reports and analyze against KPIs
Collaborate and innovate with agency departments and cross functional teams

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Paid Media Strategist

Job Description

Job Responsibility

Requirements

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What we offer

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