Paid Media Strategist Jobs

Designity

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Contract Type:
Not provided

Salary:

50000.00 - 60000.00 USD / Year

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Job Description:

As our Paid Media Strategist, you will drive lead generation, brand awareness, and revenue growth through data driven paid media campaigns. This hybrid role will lead Designity’s own Paid Media initiatives as well as support strategic client campaigns, giving you the opportunity to make an impact across industries. You’ll manage paid search (Google/Bing search/display), paid social (LinkedIn, Insta, X, TikTok, etc.), and programmatic, using AI powered tools to enhance audience targeting, bid automation, and ad creative optimization. You’ll collaborate with Designity’s marketing and creative team to align paid efforts with the broader strategy.

Job Responsibility:

Develop and execute high Impact paid media strategies (across Google Ads, LinkedIn Ads, Meta, Reddit, X, Meta, programmatic advertising and emerging paid channels)
Create and optimize ad copy and creatives to improve engagement and conversion rates
Collaborate with the marketing team to align paid campaigns with organic growth strategies
Conduct A/B testing to refine audience targeting, messaging, and bidding strategies
Monitor key performance metrics and optimize campaigns accordingly
Manage and allocate ad budgets efficiently, ensuring maximum return on ad spend (ROAS)
Track user behavior, predict trends, and optimize ad spend using AI-powered tools
Implement retargeting strategies to engage high-intent prospects and nurture leads
Support Account-Based Marketing (ABM) with hyper targeted, personalized ad campaigns

Requirements:

5+ years of experience in paid media, PPC, or performance marketing for both B2B and B2C brands
Proven success in lead generation and pipeline acceleration
Expertise in Google Ads, LinkedIn Ads, and paid social strategies
Strong understanding of conversion tracking, attribution models, and performance analytics
Experience using AI tools to optimize campaign performance, enhance targeting precision, and drive higher efficiency and ROI
Experience with CRM platforms (HubSpot, Salesforce) and marketing automation tools
Analytical and results driven, with a focus on reducing CPL, increasing SQLs, and improving ROAS

What we offer:

Work remotely full-time, within a virtual office environment
Unwind during the flexible PTO, and company holidays
Professional growth opportunities and ongoing training
Enjoy dedicated focus times designed to boost your productivity and creativity
Flexible Hours
Flexible Vacations
Clear Growth Plan
Yearly Meet Ups
Healthcare & More
401k matching

Additional Information:

Job Posted:
December 08, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Paid Media Strategist