Paid Media Strategist and Planner Job at Randstad (London)

Associate Director, Media Planning & Buying

Execute innovative marketing strategy through a diverse channel mix, for leading...

Location

United Kingdom , London

Salary:

Not provided

Blue State

Expiration Date

Until further notice

Requirements

6-8 years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals
Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
High proficiency with digital advertising platforms — demonstrated mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you
A shared passion and curiosity for delivering change, including comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality

Job Responsibility

Translate clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation
Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
Participate in (and frequently lead) client-facing interactions — be the subject-matter expert for the platforms you manage
Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant
Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels

What we offer

Unlimited time off (inclusive of sick, personal and vacation days)
$1,250 annual in professional development funds (local equivalent)
Fully subsidised health and dental insurance for employees (subject to tax)
Generous pension match via salary sacrifice
Generous paid holiday schedule
Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
Group Income Protection (GIP)
Group Life Assurance (GLA)
Optional holiday travel insurance
Pre-tax season ticket loans

Fulltime

Senior Director, Electoral Campaigns

Bully Pulpit International is seeking a Senior Director/Director who will be res...

Location

United States , Washington, District of Columbia

Salary:

150000.00 - 165000.00 USD / Year

Bully Pulpit International

Expiration Date

Until further notice

Requirements

10+ years of experience across electoral and advocacy campaigns and message distribution, whether in traditional paid media, digital media, direct mail or communications
Proven track record of working on complex client accounts (or related issues) and delivering successful advocacy and media campaigns
Comfort in presenting and briefing everyone from candidates and executive directors to 30 cross-functional colleagues at every level
Deep knowledge of cross-channel marketing, with the ability to think analytically about a problem
Operate with a high level of organization and precision—managing scopes, budgets, reporting, and team delivery with excellence, all while leading multiple workstreams simultaneously
Ability to mobilize fast-paced, highly collaborative, multi-disciplinary teams
Exceptional presentation, writing and analytical skills and the ability to write both strategically and creatively under tight timelines
Stay immersed in electoral trends, policy conversation, and the media landscape to fuel real-time relevance and creative storytelling
Experience managing large teams with multiple layers, providing clear feedback to team members and driving professional growth at every level
Comfortable handling strategic planning and daily execution of services for clients

Job Responsibility

Campaign Management – You will be responsible for driving the strategy and implementation of persuasion, mobilization, advocacy, and modern content distribution campaigns across electoral and advocacy campaigns. You will be expected to interpret research findings, create a strategic approach and then partner with targeting experts, creative, media planners and others to write a sophisticated, integrated campaign plan using paid, earned and owned tactics
Content Development - Leading creative experts, copywriters, and social media and other specialists, you will oversee the creation of both paid and organic content that stands out from the noise, persuades, and motivates voters and other targets
Digital Paid Advertising – Leading ad strategists, media planners and buyers, marketing analytics and other specialists to deliver excellence for your clients, you will oversee the development of messaging and digital content for marketing campaigns, as well as review and guide a wide range of deliverables from reports and memos to presentations to social and digital advertising assets
Client & Account Management – You will be responsible for driving the strategy, deepening the trust of your clients and supporting BPI’s Partners and Executive Leadership team on a variety of accounts. You will serve as the main point of contact and oversee the daily management, communication and execution of services for the client, which often include senior management or executive level decision-makers
Team Management & Communication – You will be responsible for developing members on your team in their fields of expertise and building them to become the next leaders in the agency. You will coach and mentor your team’s performance and manage their quality of work to ensure they are efficient and effective in meeting client deliverables. You will work collaboratively and communicate with internal, cross office and cross department team members to ensure timelines and quality expectations for client deliverables are met
New Business Efforts– You will work with agency partners and other senior leaders to develop and pitch new business opportunities. You are capable of managing the agency’s existing clients and establishing new client relationships. In support of new business opportunities, you are comfortable drafting proposals and producing materials for client pitches with minimal direction and oversight from agency Partners

What we offer

100% company-paid medical, dental, and vision insurance
401(k) program with employer match up to 4%
generous time off for vacation
$50 monthly phone reimbursement
unlimited sick time
16 weeks of paid leave for new parents

Fulltime

Performance Media Manager - Paid Social

The Paid Social Manager is responsible for executing all day-to-day management, ...

Location

United States , Carbondale; Denver

Salary:

60000.00 - 70000.00 USD / Year

Backbone Media

Expiration Date

Until further notice

Requirements

Bachelor’s Degree
2-5 years of relevant professional experience
Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics, Meta, TikTok, Snapchat, Reddit, and Pinterest
Strong working knowledge of Excel and competency in PowerPoint and Word
Create and apply strategies across paid social campaigns
including audience targeting, placement strategies, creative analyses, and campaign structure recommendations
Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
Working knowledge of platform pixel and event setup
Ability to articulate strategic approaches through verbal, written and visual presentations to clients
Excellent communication skills with an analytical approach to managing data

Job Responsibility

Establish strategy and implement, optimize, and manage budgets for paid social campaigns across, but not limited to, Meta, Pinterest, TikTok, and Snapchat for direct response retail and tourism accounts
Work closely with Media Strategists to align on goals, budgets, and overall strategic direction for paid social channels
Provide budget recommendations based on audience size, revenue goals, platform performance, etc.
Develop strategic recommendations with supporting rationale to maximize performance on paid social
Deliver integrated paid social media campaigns with an appreciation for other online and offline channels
Ensure all paid social campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze paid social campaign performance against client KPI's and report on trends and insights to key stakeholders
Support in any new business pitches and related work as required
Maintain healthy relationships with platform reps to stay up to date on the latest tools, trends, and insights
Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid social

What we offer

Medical coverage
Dental coverage
Vision coverage
401 (k) match
Wellness benefit
Home office stipend
Professional development/education assistance
Paid volunteer hours
Parental leave
Flexible schedule

Fulltime

Associate Director, Paid Media Planning

Develop and execute game-changing advertising strategies that tie engagement to ...

Location

United States , NY, DC, Oakland

Salary:

101000.00 - 120000.00 USD / Year

Blue State

Expiration Date

Until further notice

Requirements

6-8 years experience in cross-channel media planning, including a mix of digital and traditional media
Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record of managing large scale, multi-channel media campaigns that delivered on those goals
Deep understanding of all aspects of media strategy, planning, campaign management, and analysis reporting, and the tools and platforms used
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
Exceptional attention to detail, especially with regards to budgeting, pacing and spend tracking, managing vendor relationships and paperwork, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you. Teamwork and scrappiness required
A shared passion and curiosity for delivering change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress
A testing evangelist - no result is ever a problem as long as we can learn and improve in future
Humble in victory, constructive in defeat. We champion and expect empathy, communication, collaboration, and respect

Job Responsibility

Develop media plans and recommendations for a range of assigned clients by translating their strategic visions into media objectives to accomplish a wide range of client objectives including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
Analyze ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimization
Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
Participate in (and frequently lead) client-facing interactions to deliver media strategies and provide clients with the context to understand how your tactical media plans will achieve their business objectives
Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
Keep us up to date with the latest digital media trends by maintaining relationships with media partners and engaging in media R&D projects
Serve as a mentor and internal and external thought leader by helping train colleagues to develop media strategy expertise, writing blog posts, and participating on panels

What we offer

Unlimited time-off (inclusive of sick, personal, and vacation days)
$1,250 annually in professional development funds
Competitive health, dental, and vision insurance
Inclusive family planning coverage, including fertility, surrogacy, and adoption benefits
Flexible and health savings accounts
401K & employer match
Generous paid holiday schedule
12-week fully-paid parental leave for all parents-to-be
Short-term and long-term disability insurance
Pre-tax commuter benefits

Fulltime

Director, Media Planning & Buying

Lead & oversee the execution of innovative full-funnel marketing & fundraising s...

Location

United Kingdom , London

Salary:

Not provided

Blue State

Expiration Date

Until further notice

Requirements

8+ years experience in a hands-on paid media planning and buying role using a mix of digital channels (Social, Search, Display, Video, Audio, etc)
Experience running campaigns and taking ownership of media clients with £1M+ annual spend
Demonstrated experience translating client business goals into cohesive media strategies and specific KPIs, and a record executing campaigns that delivered on those goals
Experience working with non-profits, with fundraising and/or income objectives within paid media campaigns
Ability to effectively manage multiple clients and projects on time, within budget, and meet performance goals
Demonstrated experience helping others in the team hit goals through mentorship and support
High proficiency with digital advertising platforms — you’ve demonstrated a level of mastery of paid social, paid search, and/or programmatic trading — as well as Google Analytics and other measurement platforms
Exceptional attention to detail, especially with regards to campaign setup and trafficking, QA, and reporting
Ability to adapt to new situations, solve problems on the fly, and communicate with those around you

Job Responsibility

Translate complex clients’ strategic visions into media objectives and KPIs to accomplish a wide range of client briefs including direct response (lead gen and fundraising), awareness, persuasion, and advocacy
Analyse ongoing and historical performance data to identify opportunities for improvement, make strategic recommendations, and generate reporting and insights to drive optimisation
Have a strong POV on measurement, attribution, and conversion tracking, and apply that knowledge to strategic recommendations and ongoing campaign management
Participate in (and frequently lead) client-facing interactions — you’ll be the subject-matter expert for the platforms you manage
Plan, build, manage, and optimise media campaigns across multiple platforms, and oversee others in the team across multiple accounts to ensure media buying is efficient, effective and compliant
Work collaboratively with other internal or external teams, including media planners, strategists, account directors, designers, and analysts, to produce campaigns, creative ideas, audience and target recommendations, and experimental designs
Be an internal and external thought leader and help keep us up to date with the latest digital media trends by maintaining relationships with media partners, and engaging in media R&D projects, writing blog posts, and participating on panels

What we offer

Unlimited time off (inclusive of sick, personal and vacation days)
$1,250 annual in professional development funds (local equivalent)
Fully subsidised health and dental insurance for employees (subject to tax)
Generous pension match via salary sacrifice
Generous paid holiday schedule
Parental leave policy for up to 32.5 week of coverage at full pay, inclusive of all genders and supporting a range of family structures
Group Income Protection (GIP)
Group Life Assurance (GLA)
Optional holiday travel insurance
Pre-tax season ticket loans

Fulltime

Senior Associate, Social Media Organic & GEO Content Strategist

The Enterprise Brand team is responsible for positioning and differentiating the...

Location

United States , Richmond; New York; McLean; Chicago

Salary:

87700.00 - 120100.00 USD / Year

Capital One

Expiration Date

Until further notice

Requirements

Bachelor’s Degree or Military Experience
At least 2 years of experience in marketing communications, public relations or advertising with social media focus
At least 1 year of experience with social media tools (such as Meta Business Suite, Business Managers and Sprinklr)
Expertise across all major social platforms. Including: Facebook, Instagram, TikTok, Reddit, YouTube, etc
Experience in B2B social strategy
Experience developing and executing Paid Media campaigns across several of the major social platforms – preferably for a large consumer brand
Keen process orientation and ability to work independently to resolve problems, yet with a strategic sense for how and when to effectively manage up
Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touch point
Proven experience developing creative briefs and working closely with creative and agency teams to ensure we deliver on them successfully

Job Responsibility

Develop content for all pre-planned and real-time social media content across a range of campaigns for our business social channels in accordance with a content strategy
Drive insights and learnings that fuel your line of business and influences our publishing agenda
Make strategic recommendations that drive social engagement, impressions, or conversions
Support GEO (Generative Engine Optimization) strategies with developing social content optimized for AI search
Partner across the organization and various teams to communicate and manage projects
Develop and present creative briefs to collective teams, while providing proper oversight of creative development to ensure marketing assets are on brand, high quality and unassailable
Develop thoughtful media briefs for our paid social media planners and advise on social advertising strategies and recommendations that best meet the objectives of your lines of business
Work with Agency partners to deliver quality work product and oversee creative assets and marketing materials
Manage input from cross-functional stakeholders (internal & external partners, creative team, legal, compliance, etc.)
Handle various project-oriented tasks as needed, such as process improvements, calendar development and execution

What we offer

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)

Fulltime

New

Media Manager, Effectiveness Operations

We are looking for a proactive, detail-oriented 'doer' to become the operational...

Location

United Kingdom , London

Salary:

45000.00 - 50000.00 GBP / Year

Influx Search

Expiration Date

May 29, 2026

Requirements

Multi-channel knowledge: proven experience working across multiple media channels
Measurement Frameworks: Proven experience working with, Marketing Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
AdTech/MarTech Stack: Familiarity with the 'plumbing'—how pixels, APIs and Clean Rooms function to collect data
Vendor Management: Experience managing relationships with third-party measurement partners
The 'Translator' Mindset: You understand the fundamentals of marketing measurement and analytics (significance, incrementality, and coefficients) but you speak the language of a Media Planner with multi-channel understanding
Operational Grit: You are a 'doer' by nature. You don't mind getting into the weeds of a spend file to ensure the data is 100% correct before it reaches the analysts
Project Management Skills: You are highly organised and capable of managing multiple workstreams between different teams with competing deadlines
Experience: You likely have demonstrable experience within a media business. Either agency (Data/Analytics/Planning/ Transformation) or an in-house effectiveness operations role. Ideally you will also have experience with both paid and owned media with an ability to evidence the nuances in their measurement challenges.

Job Responsibility

MMM Operations & Data Stewardship: Serve as the primary point of contact for all data sharing and queries from MMM partners
Accuracy & Quality Assurance: You will ensure all shared data is accurately formatted and reflect the reality of our media activity across all platforms
Performance Interpretation and storytelling: Assist in interpreting model results, helping to translate statistical outputs into a clear narrative regarding which channels are over- or under-performing, and where the opportunity for growth lies
Agency partner: Act as the supporting daily contact for our econometrics agency
The Experimentation Bridge (Test & Learn): Technical Translation: Collaborating with strategists and analysts to take ambitious ideas from Channel Leads (owned and paid), translating them into technical briefs for specialists to build
Initiative Support: Design and set up cross-channel Test & Learn initiatives, including A/B testing, Meta/Google Lift studies, and regional Geo-tests across both owned and paid media
Backlog Prioritisation: Own the deployment of the measurement roadmap
The 'Knowledge Bank': Maintain the central Test & Learn Log

What we offer

Flexible working with a range of options
Generous holiday allowance, plus you can buy more
Annual bonus opportunity
Competitive pension contribution
Save as you earn - with an opportunity to buy ITV shares
Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

Fulltime

Digital Marketing Strategist

Two Rivers Marketing is seeking a well-rounded, experienced Digital Marketing St...

Location

United States , Des Moines

Salary:

Not provided

Two Rivers Marketing

Expiration Date

Until further notice

Requirements

5+ years of digital strategy experience
Understanding of agency processes and the ability to jump into client work quickly
Must be available for on-site strategy sessions and collaboration meetings in Des Moines as needed
Contractor is expected to provide their own computer and primary software licenses
Proficiency in tools: Sprout Social, Facebook, Instagram, LinkedIn, YouTube, Meta Business Manager, LinkedIn Business Manger, Semrush, Google Keyword Planner, Google Ads, Google Analytics, Google Tag Manager, Google Search Console

Job Responsibility

Lead or support the planning and execution of fully integrated online strategies and campaigns, including social media (paid and organic) and search (paid and organic/SEO)
Collaborate with Experience & Technology team on strategies for websites/landing pages, CRM/automation, email, and other digital tactics
Partner with Paid Media team to complement online buys by providing consultation on audience/keyword research and destination strategies
Leverage audience insights and research tools to report on campaign performance and deliver actionable recommendations
Manage your own schedule to ensure project milestones and budgets are met
submit detailed time logs for billing accuracy

Select Country

Paid Media Strategist and Planner

Randstad

Location:
Canada , London

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
May 18, 2026

Expiration:
July 06, 2026

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