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Paid Media Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , St. Louis

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Category:
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Salary:

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Job Description:

Are you a performance‑obsessed marketer who gets excited by dashboards, data, and dialing campaigns in just right? Robert Half is seeking experienced Paid Media Specialists for contract and contract‑to‑hire roles with companies across St. Louis that are ready to scale growth, optimize spend, and turn clicks into real business results. If you love blending strategy, experimentation, and analytics—and you’ve got 3+ years of hands‑on paid media experience—this is your chance to work on high‑impact campaigns for recognizable brands.

Job Responsibility:

  • Plan, launch, and optimize paid media campaigns across Google Ads, LinkedIn Ads, Meta, and similar platforms
  • Own full‑funnel performance, from awareness through conversion and pipeline
  • Manage budgets, bids, audiences, creative testing, and campaign structure
  • Partner with marketing, creative, and web teams to align ads with messaging and landing pages
  • Track performance using GA4, platform reporting, and conversion tracking tools
  • Analyze results and translate data into clear insights and actionable recommendations
  • Continuously test, learn, and refine campaigns to improve ROI
  • Stay current on paid media trends, algorithm changes, and platform updates

Requirements:

  • Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent professional experience)
  • 3+ years of hands‑on paid media experience managing live campaigns
  • Strong experience with Google Ads and/or LinkedIn Ads (LinkedIn B2B experience is a big plus)
  • Solid understanding of conversion tracking, attribution, and performance measurement
  • Experience managing meaningful budgets (not just boosting posts)
  • Comfortable presenting performance insights to stakeholders
  • Ability to juggle multiple campaigns in a fast‑paced, deadline‑driven environment

Nice to have:

  • B2B lead generation or demand gen experience
  • GA4, Looker Studio, or dashboarding tools
  • Landing page optimization or CRO collaboration
  • Agency or contract‑based experience
  • Industry exposure to SaaS, healthcare, finance, or enterprise brands
What we offer:
  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 03, 2026

Work Type:
On-site work
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