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We are partnering with an Austin-based client to hire a part-time Paid Media Specialist. In this role, you will oversee the development, execution, and optimization of paid marketing campaigns across platforms such as Google, Meta, and TikTok. This position is ideal for someone with a keen eye for detail, a passion for data-driven advertising, and a commitment to delivering measurable results.
Job Responsibility:
Launch, manage, and optimize paid marketing campaigns across Google, Meta, and TikTok platforms
Oversee approximately 14 branded and non-branded accounts, ensuring effective performance and adherence to goals
Handle vendor billing processes, including invoicing and recurring payments
Track and analyze campaign performance metrics to provide actionable insights
Deliver recommendations on content strategies, performance improvements, and budget allocation
Collaborate with stakeholders to ensure alignment on advertising goals and objectives
Maintain accurate and timely reporting to highlight campaign outcomes and opportunities for growth
Requirements:
Proficiency in managing campaigns using Google Ads, Meta Business Suite, and TikTok Paid Advertising
Strong experience with Google Ad Manager for tracking and optimizing campaign performance
Ability to analyze data and provide actionable insights to improve campaign outcomes
Familiarity with vendor billing processes, including invoicing and payment management
Excellent organizational skills with the ability to manage multiple accounts simultaneously
Strong communication skills to collaborate effectively with team members and stakeholders