Paid Media Specialist Job at Robert Half (Denver)

Paid Media Specialist

Robert Half

Location:
United States , Denver

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Robert Half Marketing and Creative has a client looking for a Paid Media Specialist to lead high-impact digital advertising initiatives for luxury brands in Denver, Colorado. This Long-term Contract position focuses on building and improving multi-channel campaigns that grow brand visibility, attract relevant audiences, and increase direct bookings. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to shape media strategies around traveler behavior and seasonal demand.

Job Responsibility:

Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals
Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints
Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance
Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies
Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing
Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend
Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent
Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision
Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization
Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results

Requirements:

Bachelor’s degree in Marketing, Communications, Business, Tourism, or a related discipline
Proven background in paid media, performance marketing, or digital advertising, ideally within travel, hospitality, tourism, or e-commerce environments
Practical experience managing Google Ads campaigns, including Performance Max and Hotel Ads
Familiarity with programmatic display platforms, DSP environments, or comparable media buying tools
Strong knowledge of tracking, attribution, conversion measurement, and analytics platforms such as Google Analytics
Experience with audience targeting, remarketing strategy, bid optimization, and media budget oversight
Solid analytical and problem-solving skills with the ability to turn campaign data into clear recommendations
Strong written and verbal communication skills for cross-functional collaboration and performance storytelling

What we offer:

medical
vision
dental
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
May 15, 2026

Work Type:

On-site work

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