Paid Media Specialist Jobs

CaseGuard

Location:
United States, Arlington

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

CaseGuard is expanding its team and seeking a Paid Media Specialist who is passionate about driving growth through digital advertising. We are looking for a self-motivated individual who is proactive in testing, optimizing, and scaling campaigns across multiple platforms. The Paid Media Specialist will be responsible for managing Google Ads, LinkedIn Ads, and Meta Ads, analyzing performance data to improve ROI, identifying new opportunities for audience targeting, and collaborating with the marketing team to align campaigns with overall business goals.

Job Responsibility:

Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility
Platform Management: Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI
Ad Creation: Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc.)
Audience Targeting: Build and refine audience segments using customer data, remarketing lists, and platform tools to deliver highly targeted and relevant campaigns
Budget Management & Analysis: Track and allocate media spend across campaigns, ads, and keywords
conduct ongoing bidding optimization
and provide data-driven recommendations to maximize ROI
A/B & Multivariate Testing: Design and execute tests on bidding strategies, keywords, creatives, headlines, and landing pages to improve CTRs, CVRs, and overall campaign performance
Performance Monitoring & Optimization: Measure, analyze, and interpret campaign KPIs (CPC, CTR, CPL, ROAS, etc.), providing actionable insights and recommendations for continuous improvement
Reporting & Attribution: Develop and deliver regular performance reports for marketing leadership and stakeholders, including insights on lead quality, funnel progression, and attribution models
Compliance & Best Practices: Ensure all campaigns adhere to advertising regulations, platform policies, and CaseGuard’s brand standards
Industry Trends: Stay ahead of industry trends, platform updates, and emerging ad technologies to identify new opportunities for innovation and growth
Collaboration: Work closely with marketing, sales, and web teams to align paid media campaigns with broader go-to-market strategies, SEO initiatives, and content marketing efforts

Requirements:

Bachelor's degree in Business, Marketing, or related field (or equivalent work experience)
Proven experience managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS experience strongly preferred)
Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking
Strong understanding of customer segmentation, targeting, and customer journey mapping
Strong understanding of SEM, PPC, paid social, display, and retargeting strategies
Strong communication skills with the ability to translate complex data into actionable insights
Ability to manage budgets effectively and optimize for ROI
Self-motivated, proactive, and able to thrive in a collaborative, fast-paced environment

What we offer:

Competitive Salary
Stock Option
Medical, Dental, and Vision Insurance
Paid Vacation
Ten paid holidays per year
Friendly and Learning environment

Additional Information:

Job Posted:
December 07, 2025

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Paid Media Specialist