Paid Media Specialist Job at Woolworths Supermarkets (Surry Hills, Sydney)

Paid Media Specialist

Woolworths Supermarkets

Location:
Australia , Surry Hills, Sydney

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless. As the dedicated Paid Media Specialist, you will be pivotal in driving commercial success and exceptional customer experiences through the strategic application of advanced programmatic platforms and deep customer knowledge.

Job Responsibility:

Campaign Strategy & Execution: Lead high-impact brand and targeted marketing campaigns, focusing specifically on programmatic channels for both Woolworths Supermarkets and Everyday Rewards
End-to-End Media Management: Own the entire digital media lifecycle, from asset collation and trafficking to ad-serving tag creation, technical troubleshooting, and rigorous Quality Assurance
Commercial Outcome Focus: Execute seamless, multi-channel activities that are directly linked to critical commercial goals, such as increasing revenue, growing basket size, and expanding market share
Financial Accountability: Proactively manage campaign budgets, meticulously track expenditure, and ensure maximum Return on Investment (ROI) through efficient and effective spending
Stakeholder Consultancy: Serve as a trusted internal "client service" partner, cultivating strong relationships across the Group and providing stakeholders with data-driven channel recommendations and strategic guidance
Actionable Insights: Go beyond standard reporting to provide insightful performance analysis, translating complex data into clear, actionable recommendations for continuous optimisation and future strategy development

Requirements:

Programmatic Expertise (5+ Years): Essential experience in programmatic trading (agency or client-side) with a proven, strong command of major DSPs, including DV360, The Trade Desk, Vistar Media, and CM360
Social Platform Execution: Hands-on experience executing campaigns across key social platforms, including Facebook, Instagram, TikTok, Pinterest, and Snapchat
Advanced Strategic Acumen: Demonstrated expertise in advanced investment decisioning and trading knowledge at scale
Solid understanding of online trends and the ability to develop effective digital communications programs
Technical Data Foundations: Expertise in Tagging solutions necessary for accurate measurement, robust audience building, and ensuring overall data integrity
Resilience and Adaptability: A proven track record of successfully managing complex timelines and budgets
Ability to handle deadline pressures calmly and adapt quickly to evolving business requirements
Stakeholder Influence: Strong ability to establish credibility and rapport with both clients and internal stakeholders
History of delivering effective decision-making, clear communication, and positive client service

What we offer:

Access to Sonder
A progressive and competitive leave policy
Team discounts across our range of Woolworths Group brands
a robust rewards program
Opportunity to Salary Sacrifice
novated leases
superannuation contributions
Qantas Club membership
computing devices

Additional Information:

Job Posted:
May 16, 2026

Employment Type:

Parttime

Work Type:

On-site work

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