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We're looking for a Paid Media Specialist to own the day-to-day execution of Fundraise Up's paid digital programs across paid search and paid social. This role is part of a deliberate move to bring our always-on paid media motion in-house - maintaining the foundation we've built while evolving our approach alongside a growing enterprise and account-based GTM motion. You'll report to the Director of Revenue Marketing and work closely with marketing leadership to keep campaigns running accurately, surface performance data clearly, and move our testing program forward consistently. You'll manage campaigns across Google Ads, LinkedIn, and Meta/Instagram - and you'll think about the full journey, not just the ad. We're building a testing culture in paid media, one where structured experiments across formats, creative, copy, audiences, and channels actively inform strategy across the broader marketing team. If you're the kind of person who's always asking what could be better and backs it up with data, you'll thrive here.
Job Responsibility
Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram, following established naming conventions, targeting parameters, and budget controls
Monitor campaign delivery daily - flagging pacing issues, budget discrepancies, and underperforming ad sets before they compound
Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes
support event-targeted and geo-fencing programs around key conferences and Fundraise Up-hosted events
Review ad-to-page message match and monitor post-click metrics alongside ad performance - you're evaluating the full journey, not just the click
Collaborate with marketing stakeholders and design to recommend landing page optimizations and brief, iterate on ad creative using test data to make feedback specific and actionable
Run a regular cadence of structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and landing page variants
Document test hypotheses, setups, results, and learnings in a shared log - and proactively share findings across channels so paid insights inform email, content, and events decisions
Apply UTM parameters to all campaigns and compile performance data from Google Ads, LinkedIn, and HubSpot into weekly and monthly reporting inputs
Work with RevOps on lead routing accuracy and source attribution hygiene between HubSpot and Salesforce
Coordinate with the ABM Manager to align paid targeting with account lists and keep campaigns in sync with content launches, event promotions, and campaign calendars
Stay current on platform changes and surface relevant updates to the team
At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate
Requirements
2+ years of hands-on paid media experience, including direct in-platform campaign management in Google Ads and/or LinkedIn Campaign Manager
Working knowledge of paid search fundamentals: keyword organization, match types, ad groups, Quality Score, and basic bidding strategies
Familiarity with LinkedIn paid social: Sponsored Content, targeting by job title, company size, and account list, and Lead Gen Forms
Experience with UTM tagging and an understanding of how campaign source data flows into a CRM - HubSpot experience is a plus
Experience running or supporting structured A/B tests
Strong attention to detail - you catch tracking errors, naming inconsistencies, and budget discrepancies before they compound
Organized and reliable, with the ability to manage multiple active campaigns and deliver consistent reporting outputs on schedule
Clear communicator who proactively surfaces updates, flags issues, and translates data into plain-language observations for stakeholders
Fluency with AI tools (ChatGPT, Claude, etc.) as genuine productivity accelerators - for drafting copy, structuring reports, generating test hypotheses, and more
Nice to have
Experience running paid programs at a B2B SaaS company, ideally with a longer or more complex sales cycle
Familiarity with Salesforce and how lead source attribution flows between HubSpot and Salesforce
Exposure to ABM or account-based targeting concepts
Experience with Meta/Instagram B2B campaigns or geo-fencing and event targeting
Familiarity with Google Analytics 4 or Google Search Console
Experience reviewing or collaborating on landing page performance
What we offer
Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family
FSA and HSA Spending Account
20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday
401(k) plan with company match
100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D
Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers)
Generous home office stipend to support your remote workspace
Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars)
Charitable giving program and paid volunteer time off with registered non-profits