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Paid Media Specialist

· Job Posted March 18, 2026
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Job Description

We are seeking a strategic and results-driven Paid Media Specialist (B2B) to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies. The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

Job Responsibility

  • Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
  • Own full-funnel strategy: awareness, consideration, conversion, and retargeting
  • Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
  • Leverage attribution models and performance data to guide decisions and forecasting
  • Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
  • Continuously test and optimize creatives, audiences, offers, and landing pages
  • Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
  • Develop and validate hypotheses through structured A/B testing
  • Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
  • Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
  • Guide creative testing frameworks and scaling strategies
  • Manage and mentor media buyers and performance marketers
  • Support recruitment, onboarding, training, and skill development
  • Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
  • Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
  • Stay ahead of B2B performance marketing trends, platform updates, and best practices
  • Maintain active certifications on Google Ads and Meta platforms
  • Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable

Requirements

  • 3+ years in performance marketing with a strong B2B lead generation focus
  • Deep expertise in Google Ads and Meta Ads
  • Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
  • Strong understanding of CRO, landing page optimization, and A/B testing
  • Experience working with CRM systems and marketing attribution
  • Proven leadership experience managing and developing teams
  • Data-driven mindset with strong analytical and optimization skills
  • Excellent communication, organization, and stakeholder management skills
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed

Nice to have

TikTok experience is a plus

What we offer

  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Opportunities for professional development and career advancement

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