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Robert Half Logo Robert Half · IT - Software Development

Paid Media Specialist

United States, Milford Employment contract 80000.00 - 115000.00 USD / Year · Job Posted May 31, 2026
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Job Description

We are seeking a results-driven Paid Media Specialist to lead the planning, execution, and optimization of paid media campaigns across multiple digital platforms. This role will play a key part in driving brand awareness, lead generation, audience engagement, and revenue growth. The ideal candidate is hands-on, analytical, and highly collaborative, with experience managing campaigns end-to-end and using performance data to continuously improve results. This person will work closely with cross-functional teams to align paid media strategies with broader marketing and business objectives.

Job Responsibility

  • Plan, launch, and manage paid media campaigns across multiple platforms
  • Monitor campaign performance and optimize targeting, creative, and budget allocation to maximize results
  • Use data-driven insights to improve campaign effectiveness, efficiency, and return on investment
  • Conduct keyword research, audience segmentation, and competitive analysis
  • Partner with internal teams to ensure paid media efforts are fully integrated into broader marketing campaigns
  • Collaborate with demand generation and subject matter experts to develop high-performing digital content
  • Stay current on digital marketing trends, e-commerce developments, and evolving customer behavior
  • Implement A/B testing and conversion tracking to support continuous optimization

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 4+ years of hands-on experience managing paid media campaigns
  • Proficiency with platforms such as Google Ads, LinkedIn Ads, Google Shopping, Bing, Baidu, and similar tools
  • Familiarity with Adobe Analytics, Google Analytics, GA4, and tag management systems
  • Strong communication, presentation, and organizational skills
  • Must be legally authorized to work in the United States

What we offer

  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
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