Paid Media Specialist Job at PerkinElmer (Kraków)

Paid Media Specialist

PerkinElmer

Location:
Poland , Kraków

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a Paid Media Specialist to lead and coordinate PerkinElmer’s external media partnerships, managing relationships with industry websites, programmatic networks, and digital publishers. This role will execute digital media buys to drive brand awareness, audience engagement, and qualified traffic while ensuring campaigns meet budget, targeting, and performance goals. The 3rd Party Media Specialist will also collaborate closely with the Marketing Analyst to ensure all paid media campaigns are consistently optimized for performance and efficiency, as well as the Regional Marketing Managers.

Job Responsibility:

Manage external media partners, including industry websites, programmatic platforms, and sponsored content providers
Develop and execute paid media plans aligned with campaign objectives, audience segments, and business goals
Negotiate media packages and placements to ensure cost efficiency and optimal exposure
Coordinate creative asset delivery, ensuring timely and accurate campaign launches across all partners
Collaborate with internal stakeholders and external vendors to align on messaging, targeting, and measurement strategies
Monitor and optimize campaign performance across publishers and platforms, ensuring KPIs are met or exceeded
Work in close partnership with the Marketing Analyst to analyze data, identify trends, and drive continuous campaign optimization across all channels
Track and report on performance metrics such as impressions, CTR, conversion rates, and ROI
Identify new partnership opportunities and recommend innovative channels for brand growth
Ensure adherence to brand guidelines, data privacy standards, and compliance requirements

Requirements:

Bachelor’s degree in Marketing, Communications, or related field
4+ years of experience managing media partnerships or programmatic campaigns in a B2B environment
Strong vendor management skills
Proficiency in campaign tracking and performance analytics
Familiarity with programmatic buying platforms, DSPs, and ad servers
Excellent organizational and communication skills, with a focus on cross-team collaboration
Analytical mindset with the ability to interpret data and make optimization recommendations

What we offer:

Private healthcare including dental care
Life and long-term disability insurance
MyBenefit Cafeteria system
Multisport Card
Social Fund Subsidies
Home Office allowance
Tuition reimbursement
Referral awards
Internal career development opportunities in multiple business areas
Day off to celebrate your birthday, and up to 3 additional days of vacation by length of service in the company

Additional Information:

Job Posted:
March 22, 2026

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