Paid Media Specialist

• Campaign Management & Execution - 40%
• With the oversight of direct manager (Strategist) implement and manage strategy, campaign structure, targeting and building out of digital campaigns based on best practices in order to fulfill client KPIs
• Own the building and updating of internal documents such as media plans, budget pacing documents, campaign structures, account history narratives
• Work with manager to ensure all on-site and paid media tracking is set up correctly prior to media launching
• responsible for QAing KPI/Event tracking is properly working across all platforms (GTM, GA4, Google Ads, Meta, etc.)
• Daily use of Google Analytics, Google Ads, Meta Ads Manager and Excel to monitor campaign performance and ensure the delivery and success of: Paid Search
• Paid Social
• Programmatic Display & Video
• Budget Management
• Lead Generation Management
• Manage client digital marketing budgets and makes adjustments to budget allocation across all paid platforms on a weekly basis
• Consistently bring forward optimization ideas to manager for ways to improve performance using fundamental knowledge of paid media budget/bidding cause and effect on campaign objectives and results
• Reporting & Analysis - 30%
• Perform weekly monitoring of campaigns and provides optimization recommendations using reports in GA4, Meta, Google Ads and other programmatic platforms
• Analyzes and optimizes performance across placements, creative, device types and product lines
• Generate weekly and/or monthly client Looker reports to show progress and includes detailed metrics and deep analysis on: Website Performance
• Channel Performance
• Determined Success Metrics
• Recommended Optimizations
• Strategy - 15%
• With the help of Sr Strategist, identify client goals to make sure they are properly tracked and the proper channels are being utilized to meet them
• Design campaign structures based on client’s business goals using foundational understanding of connection between campaign objectives and bidding methodologies (i.e. leads campaign should optimize towards leads conversions not link clicks)
• Enforce clean and organized campaign set up and naming hierarchy to effectively and efficiently manage campaigns and analyze results at different granularities
• Help refine Agency best practices and methodology for paid marketing and online channel management
• Actively participates in strategy sessions and client presentations
• Learning & Development - 10%
• Participate in regular trainings of Meta, Google Ads and any new platforms - must get a passing score
• Advance knowledge of industry standards and stay abreast of industry trends/ the latest benchmarks related to our clients
• Apply regular feedback from manager and continue developing professional habits as it relates to work output and understanding of the paid media landscape
• Team Collaboration - 5%
• Work collaboratively with cross-functional teams including Creative, Interactive and Content to enhance digital campaigns and inform strategy based on data and performance
• Work alongside Sr. Strategist to build and fosters client relationships through proactive and informative client communications

• 2-5 years of experience in a digital marketing role
• agency experience a plus
• Extensive knowledge of tagging and website analytics and reporting platforms such as Google Analytics 4, Google Looker and Google Tag Manager
• Extensive knowledge and hands-on-keyboard experience with bid management platforms such as Google Ads, Meta Business Manager, LinkedIn Ads and programmatic DSPs
• Specialization in day to day management and strategy of Google Paid Search/PMAX/Display and Meta Paid Social
• Extensive knowledge of Excel and Outlook with exposure to basic data manipulation and pivot tables
• Experience creating internal processes to help manage day to day workload and execute campaigns effectively
• is confident to challenge process for efficiencies and bring solutions to the team
• Proven track record of excellent organizational, written and verbal skills
• Experience with accurately translate findings into actionable changes to online marketing or website content with the goal of optimizing performance and supporting client goals
• Has a thorough understanding of the many potential metrics as they relate to digital marketing
• Knowledge of programmatic advertising platforms and their strengths and weaknesses
• Ability to work from the office 2-3 days per week

agency experience a plus

• Medical Dental & Vision Insurance
• paid time off
• 401k match
• wellbeing resources