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As a Paid Media Specialist, you will be the hands-on engine behind our global paid media strategy. While this role sits within the global Sales & Marketing team, you will work in close day-to-day collaboration with the North America regional team, while remaining flexible to support other regions. Your mission is to play a pivotal role in accelerating Phorest's next phase of growth. Joining a fast-growing, dynamic company, you will create, execute, and optimise high-impact digital acquisition campaigns across key channels such as Google Ads, Meta, LinkedIn, Reddit, TikTok & StackAdapt to drive momentum across hair, beauty, and medical aesthetics. This is a key hire that we expect to make a meaningful contribution to our future growth. You'll achieve this by creating, executing, and continually optimising campaigns across bidding, targeting, and performance analysis, using data-driven insights to maximise ROI and help deliver Phorest's ambitious growth objectives.
Job Responsibility
Lead the day-to-day monitoring, optimization, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets
Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market
Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximize lead volume, efficiency, and ROI
Design and execute rigorous tests across ad copy, creative, audiences, and landing pages to continuously improve performance
Conduct research and audience analysis to reach our core premium salon and med spa markets
Stay ahead of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance
Prepare and present weekly and monthly reports that clearly explain performance against targets, key drivers, recommended actions, and expected outcomes
Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements
Work directly with regional marketing leads to review performance, communicate budget pacing, and provide proactive insights to support decision-making
Partner with Content, Creative, Web, and Sales teams to ensure messaging, landing pages, and campaign assets are optimized for conversion
Requirements
3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation
Expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn), along with experience in channels such as Reddit, Capterra, and StackAdapt
Highly skilled in web analytics (Google Analytics) with a strong focus on attribution and data accuracy
Strong analytical mindset
Strong communicator who can translate complex data into clear, concise, action-oriented recommendations for senior stakeholders
Demonstrate commercial ownership and take a proactive approach to solving performance issues and identifying growth opportunities
Can work autonomously in complex environments, troubleshoot tracking issues, and optimize campaigns under performance pressure
Eager to learn new platforms and continuously adapt strategies based on performance data
Interested in AI-driven ways of working
Nice to have
familiarity with Claude, ChatGPT, or similar tools is preferred