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We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Job Responsibility:
Develop, implement, and manage Meta ad campaigns that align with business objectives
Conduct audience research and create detailed targeting strategies to reach the right users
Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams
Monitor and analyze campaign performance, providing insights and recommendations for optimization
Manage ad budgets, ensuring efficient allocation of resources to maximize ROI
Stay updated with Meta’s latest advertising trends, tools, and platform updates
Generate regular performance reports to communicate results and insights to stakeholders
Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design
Requirements:
Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred)
Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools
Experience with audience segmentation, retargeting, and lookalike audiences
Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions
Strong communication skills, both written and verbal
Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.)
Certification in Meta Advertising (e.g., Meta Blueprint) is a plus
Ability to work in a fast-paced environment and meet tight deadlines
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Nice to have:
Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.)
Certification in Meta Advertising (e.g., Meta Blueprint) is a plus
What we offer:
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement