Paid Media Specialist/Lead Jobs

Coherent Solutions

Location:
Poland

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking a Paid Media Specialist / Lead to manage and optimize all paid digital channels. While we have posted this role in Poland, we are open to remote candidates from other regions as well. This role is responsible for developing and executing strategies across paid search, paid social, display advertising, and digital ABM campaigns. The ideal candidate has a strong analytical mindset, deep expertise in paid media platforms, and a passion for driving measurable results.

Job Responsibility:

Develop and manage paid media campaigns across: Paid search (Google Ads)
Paid and Organic social (LinkedIn Ads)
Display advertising
Paid directories (Clutch, G2, Capterra)
Lead digital account-based marketing (ABM) and retargeting initiatives to engage high-value prospects
Explore and test new paid channels to expand reach and improve ROI
Monitor and optimize campaign performance to improve conversion rates and reduce cost-per-lead
Conduct A/B testing and audience segmentation to refine targeting and messaging
Manage budgets and ensure efficient allocation across platforms
Own reporting and analytics for all paid channels
Build dashboards and deliver insights to stakeholders
Track KPIs including impressions, clicks, conversions, cost-per-click, and return on ad spend
Serve as the paid media subject matter expert within the marketing team
Collaborate with content, design, and vendor teams to align messaging and targeting
Manage relationships with external vendors or agencies as needed

Requirements:

+3 years of experience in paid media in B2B technology or software services
Proven success managing Google Ads, LinkedIn Ads, and paid directory listings
Strong analytical skills and experience with Google Analytics, Looker Studio, or similar tools
Familiarity with CRM and marketing automation platforms such as HubSpot
Excellent communication and project management skills
Knowledge of English - from Upper-Intermediate and higher

Nice to have:

Experience with ABM platforms is a plus
Russian language skills preferred but not required

What we offer:

Technical and non-technical training for professional and personal growth
Internal conferences and meetups to learn from industry experts
Support and mentorship from an experienced employee to help you professional grow and development
Internal startup incubator
Health insurance
English courses
Sports activities to promote a healthy lifestyle
Flexible work options, including remote and hybrid opportunities
Referral program for bringing in new talent
Work anniversary program and additional vacation days

Additional Information:

Job Posted:
December 07, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Paid Media Specialist/Lead