Paid Media Specialist, Lead Generation Job at Phorest (Toronto)

Lead Generation Specialist

Aquent is seeking a dynamic Third-Party Lead Generation Specialist to join our c...

Location

United States , Los Angeles

Salary:

100000.00 - 130000.00 USD / Year

Aquent

Expiration Date

Until further notice

Requirements

Proven experience in third-party or outsourced lead generation, sales development, or demand generation
Experience running outbound or partnership-based campaigns in a Business-to-Consumer (B2C) or service-based environment
Strong understanding of lead qualification frameworks and sales funnels
Comfortable working within structured systems and handoff processes
Familiarity with CRM platforms and lead tracking workflows
5+ years of experience supporting lead generation, performance marketing, or growth operations in vendor-driven or agency-supported environments
Proven ability to manage third-party vendors and Statements of Work (SOWs) while holding partners accountable to performance, compliance, and ROI standards
Strong background in performance tracking, ROI analysis, and budget optimization across paid media and lead generation initiatives
Demonstrated experience collaborating cross-functionally with paid media, analytics, and marketing operations teams to improve acquisition efficiency
Data-driven mindset with the ability to evaluate lead quality, campaign effectiveness, and cost efficiency, translating insights into actionable strategies

Job Responsibility

Own top-of-funnel lead generation through outbound and partnership channels, consistently delivering qualified, conversion-ready leads
Build, test, and scale targeted prospect and referral partner lists aligned to defined ideal client profiles and legal practice-area demand
Execute high-volume, multi-channel outreach campaigns across email, professional networking platforms, and other approved channels to drive engagement and appointments
Develop, test, and optimize messaging, sequencing, and cadence to maximize response rates while ensuring full compliance with legal advertising standards
Qualify inbound and outbound leads based on intent, eligibility, and case viability, ensuring intake-ready quality for the legal team
Drive clean, timely handoff of qualified leads into the call center and intake pipeline with accurate Customer Relationship Management (CRM) documentation
Analyze engagement, conversion, and lead-quality metrics to continuously improve campaign performance and return on investment
Partner closely with paid media, analytics, and development teams to align outbound efforts, automation, and overall funnel optimization
Deliver clear performance reporting, insights, and actionable recommendations to leadership, contributing to strategic marketing decisions

What we offer

Health benefit contributions
Retirement plans with match
Flexible spending accounts

Fulltime

Paid Media Specialist

As a Paid Media Specialist, you will be the hands-on engine behind our global pa...

Location

Canada , Toronto

Salary:

Not provided

Phorest

Expiration Date

Until further notice

Requirements

3+ years of experience managing large-scale paid media accounts with a focus on B2B lead generation
Expert hands-on proficiency in Google Ads, YouTube, and Paid Social platforms (Meta, TikTok, LinkedIn), along with experience in channels such as Reddit, Capterra, and StackAdapt
Highly skilled in web analytics (Google Analytics) with a strong focus on attribution and data accuracy
Strong analytical mindset
Strong communicator who can translate complex data into clear, concise, action-oriented recommendations for senior stakeholders
Demonstrate commercial ownership and take a proactive approach to solving performance issues and identifying growth opportunities
Can work autonomously in complex environments, troubleshoot tracking issues, and optimize campaigns under performance pressure
Eager to learn new platforms and continuously adapt strategies based on performance data
Interested in AI-driven ways of working

Job Responsibility

Lead the day-to-day monitoring, optimization, and performance of multi-channel PPC and Paid Social campaigns to achieve lead volume and CPA targets
Build and scale dedicated performance marketing campaigns for our fast-growing med spa segment, developing new acquisition strategies and campaign structures to drive growth in this high-potential market
Manage campaign budgets and implement effective bidding strategies across multiple markets and geographies to maximize lead volume, efficiency, and ROI
Design and execute rigorous tests across ad copy, creative, audiences, and landing pages to continuously improve performance
Conduct research and audience analysis to reach our core premium salon and med spa markets
Stay ahead of algorithm changes, new ad formats, and platform policy updates to maintain and improve performance
Prepare and present weekly and monthly reports that clearly explain performance against targets, key drivers, recommended actions, and expected outcomes
Proactively identify underperformance and recommend recovery plans, including budget reallocations, testing opportunities, and cross-functional improvements
Work directly with regional marketing leads to review performance, communicate budget pacing, and provide proactive insights to support decision-making
Partner with Content, Creative, Web, and Sales teams to ensure messaging, landing pages, and campaign assets are optimized for conversion

What we offer

Medical
Dental
Life
AD&D
Short Term Disability
EAP
wellness perks
401(k)
upgraded insurance options
Career development

Fulltime

Paid Media Specialist

Robert Half Marketing and Creative has a client looking for a Paid Media Special...

Location

United States , Denver

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, Tourism, or a related discipline
Proven background in paid media, performance marketing, or digital advertising, ideally within travel, hospitality, tourism, or e-commerce environments
Practical experience managing Google Ads campaigns, including Performance Max and Hotel Ads
Familiarity with programmatic display platforms, DSP environments, or comparable media buying tools
Strong knowledge of tracking, attribution, conversion measurement, and analytics platforms such as Google Analytics
Experience with audience targeting, remarketing strategy, bid optimization, and media budget oversight
Solid analytical and problem-solving skills with the ability to turn campaign data into clear recommendations
Strong written and verbal communication skills for cross-functional collaboration and performance storytelling

Job Responsibility

Design, launch, and refine paid campaigns across search, social, video, display, and other digital media channels to support awareness, traffic, lead generation, and booking goals
Oversee Google Ads activity, including Performance Max efforts, to expand reach and improve acquisition outcomes across multiple audience touchpoints
Develop and manage Hotel Ads initiatives that strengthen property visibility and help drive efficient direct reservation performance
Execute programmatic display campaigns using targeting approaches such as remarketing, geographic segmentation, contextual alignment, and audience-based strategies
Create paid media plans that support tourism and hospitality objectives, including peak-season promotion, event-driven demand, occupancy growth, and package marketing
Analyze campaign performance data and adjust budgets, bids, placements, creative elements, and landing page strategy to improve conversion rates and return on ad spend
Partner with creative and content stakeholders to produce effective ad messaging, visual assets, and offers tailored to traveler interests and booking intent
Build audience segmentation frameworks using behavioral signals, demographics, origin markets, and destination preferences to improve targeting precision
Prepare performance reporting using key digital marketing metrics and translate findings into actionable recommendations for ongoing optimization
Run structured testing across ad variations, audience groups, bidding approaches, and landing page experiences to identify opportunities for stronger results

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Paid Media Specialist

We are seeking a strategic and results-driven Paid Media Specialist (B2B) to lea...

Location

Salary:

Not provided

My Amazon Guy

Expiration Date

Until further notice

Requirements

3+ years in performance marketing with a strong B2B lead generation focus
Deep expertise in Google Ads and Meta Ads
Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
Strong understanding of CRO, landing page optimization, and A/B testing
Experience working with CRM systems and marketing attribution
Proven leadership experience managing and developing teams
Data-driven mindset with strong analytical and optimization skills
Excellent communication, organization, and stakeholder management skills
A computer with dual monitor setup is required
Computer with at least 8GB of RAM

Job Responsibility

Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
Own full-funnel strategy: awareness, consideration, conversion, and retargeting
Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
Leverage attribution models and performance data to guide decisions and forecasting
Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
Continuously test and optimize creatives, audiences, offers, and landing pages
Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
Develop and validate hypotheses through structured A/B testing
Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals

What we offer

Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement

Fulltime

Paid Media Specialist

Around the world, infrastructure professionals rely on software from Bentley Sys...

Location

United States , Exton

Salary:

Not provided

Bentley Systems

Expiration Date

Until further notice

Requirements

2-3 years or greater experience with online paid media platforms such as Google Search, FB & Instagram Ads, YouTube Ads, and more
Ability to use a variety of advertising analytics tools, databases and spreadsheet programs to track and manage advertising campaigns
Excellent interpersonal and communication skills, including the ability to network
Strong analytical and organizational skills
Effective at working under pressure and meeting tight deadlines

Job Responsibility

Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more
Ensuring that advertising messages align with client or company objectives
Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance
Running incrementality tests, lift studies, or geo‑experiments
Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
Optimizing and auditing campaigns under supervision of senior Paid Media team members
Monitoring the performance of online advertising campaigns and reporting the results to relevant stakeholders
Researching the current media and competitor landscape and keeping up to date with the latest media trends
Building and maintaining relationships with internal stakeholders, advertising platform reps, and agency partners

Paid Media Specialist

As a Paid Media Advanced Specialist, you will take ownership of shaping and exec...

Location

India , Bangalore

Salary:

Not provided

ResMed

Expiration Date

Until further notice

Requirements

A degree in Marketing, Communication, Business, or a related Digital discipline
4+ years of hands-on experience in digital marketing, with a strong focus on paid media
Proven ability to manage and optimize campaigns for ROI and lead generation
Experience across multiple advertising platforms (Meta, LinkedIn, YouTube, Instagram, Google Ads, Display)
Strong analytical skills and proficiency with media tools (e.g., Sprinklr, Google Analytics, platform-native reporting)
Fluent English
Excellent organizational and time management abilities
Strong communication skills and comfort working with international/global stakeholders
A proactive, solution-oriented mindset with adaptability and accountability
Ability to work independently while thriving in a collaborative environment

Job Responsibility

Define, manage, and execute media plans while working with external agencies
Partner with internal digital teams (SEO, Web, CRM) to integrate paid media into the end-to-end customer journey
Advise stakeholders on best practices, trends, and opportunities for improvement
Monitor, analyze, and report on performance using tools like Google Analytics and platform metrics
Lead execution across Meta Ads, Google Ads, TikTok Ads, and partner platforms (e.g., WebMD, Medscape)
Stay updated on competitors, industry trends, and platform innovations to continuously enhance strategy

Fulltime

Paid Media Specialist

CaseGuard is expanding its team and seeking a Paid Media Specialist who is passi...

Location

United States , Arlington

Salary:

Not provided

CaseGuard

Expiration Date

Until further notice

Requirements

Bachelor's degree in Business, Marketing, or related field (or equivalent work experience)
Proven experience managing and optimizing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads (B2B SaaS experience strongly preferred)
Experience with web analytics tools such as Google Analytics, Google Tag Manager, and UTM tracking
Strong understanding of customer segmentation, targeting, and customer journey mapping
Strong understanding of SEM, PPC, paid social, display, and retargeting strategies
Strong communication skills with the ability to translate complex data into actionable insights
Ability to manage budgets effectively and optimize for ROI
Self-motivated, proactive, and able to thrive in a collaborative, fast-paced environment

Job Responsibility

Campaign Strategy: Collaborate with the marketing team to develop and execute comprehensive paid media strategies aligned with company objectives, including lead generation, pipeline acceleration, and brand visibility
Platform Management: Manage and optimize campaigns across platforms including Google Ads, LinkedIn Ads, and Meta Ads to ensure maximum efficiency and ROI
Ad Creation: Partner with the creative team to develop compelling ad copy, visuals, and formats tailored to target B2B audiences in compliance-driven industries (legal, government, healthcare, education, etc.)
Audience Targeting: Build and refine audience segments using customer data, remarketing lists, and platform tools to deliver highly targeted and relevant campaigns
Budget Management & Analysis: Track and allocate media spend across campaigns, ads, and keywords
conduct ongoing bidding optimization
and provide data-driven recommendations to maximize ROI
A/B & Multivariate Testing: Design and execute tests on bidding strategies, keywords, creatives, headlines, and landing pages to improve CTRs, CVRs, and overall campaign performance
Performance Monitoring & Optimization: Measure, analyze, and interpret campaign KPIs (CPC, CTR, CPL, ROAS, etc.), providing actionable insights and recommendations for continuous improvement
Reporting & Attribution: Develop and deliver regular performance reports for marketing leadership and stakeholders, including insights on lead quality, funnel progression, and attribution models

What we offer

Competitive Salary
Stock Option
Medical, Dental, and Vision Insurance
Paid Vacation
Ten paid holidays per year
Friendly and Learning environment

Senior Paid Media Specialist

As a Senior Paid Media Specialist, you will play a crucial role in driving our g...

Location

Sweden , Stockholm

Salary:

Not provided

Epidemic Sound

Expiration Date

Until further notice

Requirements

5+ years of experience managing paid media campaigns across social platforms, with proven expertise on LinkedIn
Deep knowledge of B2B and B2C paid strategies across multiple platforms, particularly LinkedIn, META and Google Ads
Proven experience executing ABM strategies and a strong understanding of B2B lead generation tactics
Experience with campaign management systems (e.g., Smartly.io or similar) and excellent analytical, organisational, and communication skills
Demonstrated ability for agile, data-driven optimisation and a strong collaborative mindset for driving integrated marketing efforts across internal teams

Job Responsibility

Develop, manage, and optimise full-funnel paid media campaigns across platforms like LinkedIn, Meta, YouTube, Google, and others
Execute and scale our ABM Strategy running targeted ads for high-value target accounts
Collaborate with cross-functional teams to ensure strategic alignment, cohesive tracking, and the development of impactful creative assets
Continuously monitor performance, execute A/B tests, and make data-driven adjustments to lower CPL and increase SALs
Stay current with evolving paid media trends and best practices to drive continuous improvement and innovation

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Paid Media Specialist, Lead Generation

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