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Paid Media Specialist – Search

United States, Concord Employment contract 70000.00 - 85000.00 USD / Year · Job Posted April 23, 2026
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Job Description

Execute and optimize paid search campaigns across traditional and emerging search platforms. This role supports pipeline generation through strong execution, continuous testing, and performance optimization across top-of-funnel, high-intent and mid-funnel programs. Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.

Job Responsibility

  • Build, launch, and manage paid search campaigns across Google, Bing, and other platforms
  • Execute always-on demand capture programs targeting high-intent search queries
  • Support mid-funnel efforts through audience targeting, retargeting, and campaign layering
  • Monitor and optimize campaign performance daily, including budget pacing, bid adjustments, keyword expansion and refinement, ad performance and iteration
  • Run structured tests across keywords and search queries, ad copy and formats, landing pages and conversion paths, bidding strategies and audience signals
  • Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)
  • Identify performance trends and recommend optimizations based on data
  • Partner with demand generation, product marketing, website, and creative/content teams
  • Stay current on platform updates and emerging search formats

Requirements

  • 2–4 years of hands-on experience managing paid search campaigns
  • Experience building and optimizing campaigns in platforms like Google Ads and Microsoft Ads
  • Strong attention to detail in campaign setup, tracking, and performance monitoring
  • Comfort working with performance data and making optimization decisions
  • Understanding of paid search fundamentals (keywords, match types, bidding strategies, quality score)
  • Ability to manage multiple campaigns and priorities in a fast-paced environment
  • Collaborative mindset and ability to work with cross-functional teams
  • B2B SaaS experience preferred
  • hospitality or restaurant tech experience is a plus

Nice to have

  • B2B SaaS experience preferred
  • hospitality or restaurant tech experience is a plus

What we offer

  • Competitive Medical, Dental, and Vision Insurance
  • Company Paid Life Insurance, Short- and Long-Term Disability Plans
  • 401(k) with Company Match
  • Parental Leave
  • Flexible Paid Time Off
  • Pet Insurance

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