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Execute and optimize paid search campaigns across traditional and emerging search platforms. This role supports pipeline generation through strong execution, continuous testing, and performance optimization across top-of-funnel, high-intent and mid-funnel programs. Programs target professionals responsible for event sales and execution at restaurants, hospitality groups, hotels, and venues that monetize private events. The beachhead market is SMB restaurants, with expansion into mid-market and enterprise hospitality groups.
Job Responsibility:
Build, launch, and manage paid search campaigns across Google, Bing, and other platforms
Support mid-funnel efforts through audience targeting, retargeting, and campaign layering
Monitor and optimize campaign performance daily, including budget pacing, bid adjustments, keyword expansion and refinement, ad performance and iteration
Run structured tests across keywords and search queries, ad copy and formats, landing pages and conversion paths, bidding strategies and audience signals
Analyze campaign performance and report on key metrics (CPL, CPA, conversion rates)
Identify performance trends and recommend optimizations based on data
Partner with demand generation, product marketing, website, and creative/content teams
Stay current on platform updates and emerging search formats
Requirements:
2–4 years of hands-on experience managing paid search campaigns
Experience building and optimizing campaigns in platforms like Google Ads and Microsoft Ads
Strong attention to detail in campaign setup, tracking, and performance monitoring
Comfort working with performance data and making optimization decisions
Understanding of paid search fundamentals (keywords, match types, bidding strategies, quality score)
Ability to manage multiple campaigns and priorities in a fast-paced environment
Collaborative mindset and ability to work with cross-functional teams
B2B SaaS experience preferred
hospitality or restaurant tech experience is a plus
Nice to have:
B2B SaaS experience preferred
hospitality or restaurant tech experience is a plus
What we offer:
Competitive Medical, Dental, and Vision Insurance
Company Paid Life Insurance, Short- and Long-Term Disability Plans