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Join the Kindred Family – A Place to Grow, Thrive, and Make a Difference. At Kindred, we're a family of inspiring nurseries and preschools dedicated to creating worlds full of awe and wonder for children aged 0–5. We're looking for an experienced Paid Media & Social Content Specialist to join our Marketing Team. This is an exciting opportunity for a digitally confident marketer who can combine creativity with commercial thinking to help more families discover Kindred. Working closely with the Director of Marketing, Brand Team, Website & SEO Team and nursery colleagues, you'll deliver engaging paid advertising campaigns and inspiring social content that increases enquiries, strengthens our brand and showcases the unique experiences our nurseries provide.
Job Responsibility
Plan, deliver and optimise paid advertising campaigns across Meta, Google Ads and other digital platforms
Create engaging organic social media content across Facebook, Instagram, LinkedIn and other channels
Manage content calendars supporting campaigns, Open Days, recruitment activity and seasonal events
Monitor campaign performance, analyse results and provide recommendations to improve ROI and lead generation
Visit nurseries to capture authentic content and build relationships with nursery teams
Develop and support a network of nursery content ambassadors across the Kindred group
Identify PR opportunities, local success stories and engaging content that showcases Kindred's family feel
Collaborate with Brand, Website & SEO and Marketing teams to deliver integrated digital campaigns
Ensure all content is on-brand, engaging and aligned with safeguarding and GDPR requirements
Requirements
Minimum three years' experience in paid media, digital marketing, social media or content marketing
Relevant qualification in Digital Marketing, Marketing, Communications, Media or a related subject
Experience managing Meta Ads Manager, Google Ads and social media platforms
Strong understanding of paid advertising, audience targeting, optimisation and reporting
Excellent copywriting and content creation skills
Strong analytical skills with the ability to turn data into meaningful recommendations
Excellent organisational skills and the ability to manage multiple projects
Strong communication and relationship-building skills
A proactive, collaborative approach and commitment to Kindred's values
Nice to have
Professional certifications in paid advertising or digital marketing
Experience within early years, education, childcare or another family-focused sector
Experience creating content across multiple sites or locations
Knowledge of GDPR and safeguarding considerations within digital marketing