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Tambourine is one of the fastest-growing hospitality & tourism marketing firms. Combining best-in-class tech with creative design, we revolutionize e-commerce for hotels, resorts and destinations. We offer a range of creative services, from traditional print campaigns to ground-breaking digital solutions, all designed to make our clients' brands stand out in an increasingly competitive travel market. We are looking for a bilingual Performance Specialist to join our media team in Bogotá to manage and optimize our client’s digital marketing efforts. The Performance Specialist will be responsible for developing and implementing digital marketing campaigns across various channels, including social media, PPC advertising, and search engine optimization (SEO).
Job Responsibility:
Develop, implement and optimize paid media campaigns across various platforms (Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, etc.)
Conduct keyword research and analysis to develop targeting strategies and budget recommendations
Create effective search ad copy
Manage budgets and bids to maximize ROI and achieve performance targets
Track and analyze campaign performance data to identify areas for optimization and improvement
Create and present regular performance reports to stakeholders
Apply industry knowledge and professional experiences to answer complex questions and problem solve technical issues
Develop and implement SEO strategies to improve organic search rankings and increase website traffic
Conduct keyword research and analysis to identify high-potential search terms
Optimize website content and structure to improve visibility and relevancy
Monitor and analyze website analytics data to identify areas for improvement and track progress
Setup and monitor local directories and Google Business accounts
Stay up-to-date with the latest SEO trends and algorithm updates
Requirements:
Experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and SEO tools such as SEMrush, Google Search Console, Yext and Google Business
At least 2 years of experience in Agency
Strong analytical skills and ability to interpret data to make informed decisions
Excellent communication and presentation skills
Ability to work independently and hold self accountable to exceed goals
Optimize personal work processes and drive results through time management
Nice to have:
Experience with Google Tag Manager, Google DoubleClick, Google Data Studio
Knowledge and understanding of the hospitality and travel industry
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