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Learning Curve Group is a national training and education specialist we work with further education providers, employers, and learners to help them achieve success. We have strong values which are all centred around our learners – and that is how we believe it should be, as we impact on over 100,000 of them every year. Our ‘Purple People’, the dedicated and passionate people of LCG, help us to deliver success no matter what, to achieve our vision to ‘transform lives through learning’. This role takes full ownership of paid media performance across Learning Curve Group, ensuring activity is effective, efficient and aligned to business growth and learner recruitment objectives. The Paid Media & Performance Manager will lead the strategy, delivery and ongoing optimisation of paid media activity across Learning Curve Group. This is a hands on role combining strategic direction with day to day management of platforms, budgets, targeting and performance. You will ensure paid media activity supports recruitment, employer engagement and wider commercial goals, delivering measurable impact. Working closely with marketing, automation and sales teams, you will ensure paid activity generates high quality leads and integrates seamlessly into the wider growth and conversion journey.
Job Responsibility:
Take ownership of the paid media strategy across Learning Curve Group
Define the channel mix, budget allocation and testing approach to support growth objectives
Ensure paid media activity aligns with learner recruitment, employer engagement and partner acquisition goals
Manage paid media platforms on a hands on basis, including Google Ads (Search, Display and YouTube)
Manage Meta Ads, including Facebook and Instagram, alongside other platforms where appropriate
Continuously optimise targeting, creative, messaging and landing journeys to improve performance
Set up and maintain tracking, conversions and audiences in line with best practice
Monitor and optimise activity against CPA, CPL and volume targets
Identify opportunities to scale high performing campaigns and pause underperforming activity
Run structured testing across audiences, messaging and formats to drive improvement
Use insight and data to inform bidding, budgets and campaign structure
Work closely with automation and CRM teams to ensure paid leads are nurtured effectively
Partner with content and creative teams to improve relevance and effectiveness
Ensure clear visibility of paid media performance across the full funnel
Maintain strong platform hygiene, including account structure and naming conventions
Ensure compliance with platform policies and sector requirements
Manage any external agency or freelance support where required
Conduct your role in line with the company values and expected behaviours
Promote equal opportunities and recognition of diversity throughout the company
Comply with the Safeguarding, Prevent and Health and Safety Policies and be vigilant to potential concerns and risks at all times
Ensure confidentiality and professionalism at all times
Provide learners, customers and colleagues with support, advice guidance as part of your everyday role
Requirements:
Proven experience in a hands on paid media role
Strong experience managing Google Ads, Meta Ads and TikTok Ads
Demonstrated track record of delivering against CPA and CPL targets
Strong understanding of conversion tracking and performance measurement
Ability to balance strategic thinking with effective day to day execution
NVQ/Diploma education level
3 years level of vocational experience
Nice to have:
Experience within education, training or lead driven organisations
Experience managing high volume, multiproduct paid media campaigns
Experience collaborating with marketing automation and growth teams
Familiarity with GA4 and CRM based conversion tracking
What we offer:
26 days annual leave + Bank Holidays
Buy & Sell an additional 5 days each year
Length of service annual leave increments starting at 2 years
Healthcare Scheme
Tech Scheme
Ikea Scheme
Cycle to work Scheme
Paid Volunteer day each year
Early Finish Fridays on the last Friday of every month
Student / Teacher Discount
Uniform
Electric Car charging points (Head Office)
Free fruit, Coffee and Tea (Head Office)
Onsite Shower (Head Office)
Prayer room on request or list of nearest available places of worship (Head Office)