Paid Media Marketing Manager

• Support the marketing team with paid media activities for UFC including but not limited to Numbered Events, Brand Marketing and Cross-Department initiatives
• Support advertising and promotional plans
• Ensure that creative tactics and promotional elements are current
• Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in
• Oversee campaign setup, scheduling, budgeting, and audience targeting
• Monitor campaign performance and optimize KPIs per event or initiatives
• Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development
• Stay current on digital trends and emerging platforms to recommend new channels and approaches
• Analyze market trends and activity to inform strategy
• Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging
• Collaborate with cross-functional marketing teams across TKO properties umbrella
• Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners
• Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes
• Create regular performance reports with insights and recommendations for improvement
• Other duties as assigned

• Bachelor’s degree in marketing and media communications or related field, or equivalent work experience
• 3-4 years of Marketing experience in media buying and social media
• General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events
• Ability and willingness to travel - approximately 20%
• Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the senior management team
• Ability to analyze and manipulate datasets to identify trends and inform strategic decision-making
• Ability to cultivate and establish effective relationships with all levels of internal stakeholders
• Ability to communicate effectively, both orally and in writing
• Ability to maintain discretion and protect confidential information
• Thorough understanding of marketing and advertising principles, and the ability to think “outside of the box”
• Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment
• Excellent organizational skills
• Excellent attention to detail
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta (IG/FB), TikTok, etc.)
• Professional, self-starting, “get-it-done” attitude and work ethic
• Must live in or be willing to relocate to Las Vegas, NV

Agency experience preferred