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Lyft Logo Lyft · -

Paid Media Marketing Intern

Canada, Toronto 39.00 - 41.00 CAD / Hour · Job Posted January 29, 2026
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Job Description

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. We are seeking an analytically minded MBA intern to join our Paid Media Marketing team and play a key role in Lyft’s upcoming campaign. In this role, you'll serve as a critical link between campaign performance data and strategic decision-making—translating reporting into clear, action-oriented insights that drive optimization and results. This is an opportunity to work hands-on with real campaign data at scale, collaborate cross-functionally with media, brand, measurement and strategy teams, and sharpen your ability to tell compelling stories with data.

Job Responsibility

  • Leverage analytical insights to continually optimize multi-million dollar budgets across media buys to ensure profitable ROI, including identifying insights, optimizing strategies and reporting on KPIs
  • Work with external agencies to develop and execute campaigns while meeting business objectives
  • Balance use of proven tactics with a thoughtful and organized test and learn approach to new opportunities
  • Support market-specific test & learn agendas for paid media to quantify brand spend efficiency, measure impact on downloads and ride bookings, and optimize competitive messaging across markets
  • Drive integration of paid media performance, research, and audience insights into campaign development to enhance targeting and personalization
  • Develop strong relationships across a variety of stakeholders, including brand, product teams, social teams, data sciences, and 3P vendors to partner on media strategy and execution
  • Create alignment with key internal partners through consistent communication, and act as a media resource for cross-functional teams that will help educate and support company goals and initiatives
  • Support day-to-day functions of paid media including briefing, channel management and optimization, project oversight, and critical metrics tracking

Requirements

  • Currently pursuing an MBA from a university in Canada (required)
  • Coursework or experience in marketing, analytics, or strategy (required)
  • Graduation date between December 2026 and Summer 2027 (required)
  • 3-4 years of prior work experience
  • Strong analytical skills with the ability to distill complex data into simple, compelling narratives
  • A bias toward action
  • Advanced understanding of platforms inclusive of social, audio, programmatic, DOOH, etc.
  • Strong organizational and project management skills
  • Shown ability to set priorities, meet challenging deadlines, and work independently
  • Curiosity about media, consumer behavior, and the evolving digital landscape
  • Forward-thinking, analytical and a problem-solver
  • Comfort with ambiguity and the ability to prioritize in a fast-paced environment

What we offer

  • Mental health benefits
  • In addition to holidays, interns receive 2 days paid time off and 3 days sick time off
  • Subsidized commuter benefit

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