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Lead paid media efforts across platforms such as Google, social advertising channels, and geofencing programs to improve traffic quality and conversion outcomes
Review current campaign results, identify inefficiencies in media spend, and recommend adjustments that strengthen return on investment
Build and refine digital advertising strategies that support both lead generation and online sales performance
Partner with internal creative and digital teams to align campaign messaging, landing page experience, and audience targeting
Translate performance data into clear recommendations on which channels should be expanded, optimized, or reduced
Monitor user behavior after ad engagement and collaborate with website and user experience partners to improve on-site performance
Manage campaign execution with a mix of strategic planning and day-to-day oversight, ensuring initiatives move from concept through delivery
Support the transition of paid media ownership from an external agency to a more effective internal management approach as needed
Requirements
Proven experience managing paid digital advertising programs across Google and social media platforms
Strong background in paid media strategy, campaign execution, and performance optimization
Experience working in B2B marketing environments, with additional exposure to B2C campaigns preferred
Ability to assess conversion trends, traffic quality, and channel effectiveness using campaign data
Familiarity with audience targeting approaches, including geofencing and platform-based segmentation
Understanding of how paid media performance connects with website engagement and user experience outcomes
Comfortable working onsite on a permanent basis during the first several months of the assignment, with potential for a hybrid arrangement later
Mid-level to senior-level expertise required
entry-level candidates are not suitable for this role