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Paid Media Manager

United States, Lincolnton Contract work · Job Posted June 02, 2026
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Job Responsibility

  • Lead paid media efforts across platforms such as Google, social advertising channels, and geofencing programs to improve traffic quality and conversion outcomes
  • Review current campaign results, identify inefficiencies in media spend, and recommend adjustments that strengthen return on investment
  • Build and refine digital advertising strategies that support both lead generation and online sales performance
  • Partner with internal creative and digital teams to align campaign messaging, landing page experience, and audience targeting
  • Translate performance data into clear recommendations on which channels should be expanded, optimized, or reduced
  • Monitor user behavior after ad engagement and collaborate with website and user experience partners to improve on-site performance
  • Manage campaign execution with a mix of strategic planning and day-to-day oversight, ensuring initiatives move from concept through delivery
  • Support the transition of paid media ownership from an external agency to a more effective internal management approach as needed

Requirements

  • Proven experience managing paid digital advertising programs across Google and social media platforms
  • Strong background in paid media strategy, campaign execution, and performance optimization
  • Experience working in B2B marketing environments, with additional exposure to B2C campaigns preferred
  • Ability to assess conversion trends, traffic quality, and channel effectiveness using campaign data
  • Familiarity with audience targeting approaches, including geofencing and platform-based segmentation
  • Understanding of how paid media performance connects with website engagement and user experience outcomes
  • Comfortable working onsite on a permanent basis during the first several months of the assignment, with potential for a hybrid arrangement later
  • Mid-level to senior-level expertise required
  • entry-level candidates are not suitable for this role

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

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