Paid Media Manager Job at Robert Half (Miami)

Paid Media Manager

Robert Half

Location:
United States , Miami

Category:
Marketing, Digital Marketing, SEO, SEM

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for a skilled Paid Media Manager to lead and optimize our digital advertising campaigns across multiple platforms. Based in Miami, Florida, this role involves strategic planning, technical expertise, and performance analysis to drive growth and engagement. The ideal candidate will have a strong understanding of paid media strategies, data insights, and audience targeting, ensuring the success of full-funnel marketing initiatives.

Job Responsibility:

Oversee the daily operations of paid search, paid social, and affiliate/partner channels to ensure effective campaign management and reporting
Collaborate with stakeholders to allocate advertising budgets strategically based on performance data and business goals
Manage the technical health of tracking systems such as pixels, Google Tag Manager, and conversion tools to ensure accurate data flow
Develop and maintain dashboards using tools like Looker or Power BI to provide leadership with actionable insights and performance metrics
Conduct detailed analyses to uncover key trends, explain performance outcomes, and recommend adjustments to optimize campaign impact
Design and implement A/B testing strategies for bidding methods, audience targeting, creative content, and landing page effectiveness
Build and nurture relationships with advertising platforms and partners, leveraging new features and opportunities for growth
Create and refine automated customer engagement flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups
Monitor and optimize retention campaigns that encourage repeat purchases and improve customer loyalty
Troubleshoot technical issues related to data syncing, automation triggers, and attribution to maintain campaign efficiency

Requirements:

Proven experience in managing paid media campaigns across platforms like Google, Bing, and Meta
Proficiency in tools such as Google Tag Manager, Looker, and Power BI for tracking and reporting
Strong analytical skills to interpret data, identify trends, and make strategic recommendations
Expertise in audience segmentation, A/B testing methodologies, and campaign optimization
Familiarity with automated marketing flows and journey mapping to enhance customer engagement
Ability to manage budgets effectively and prioritize spending based on business objectives
Excellent communication skills for collaborating with stakeholders and managing partner relationships
Technical problem-solving abilities to address issues with data accuracy, automation, and attribution

What we offer:

medical
vision
dental
life and disability insurance
company 401(k) plan

Additional Information:

Job Posted:
February 20, 2026

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