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Paid Media Manager

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Robert Half

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Location:
United States , Charlotte

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Category:
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Salary:

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Job Description:

We are actively seeking experienced Paid Media professionals to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on planning, executing, and optimizing paid digital campaigns that drive awareness, traffic, leads, and revenue growth.

Job Responsibility:

  • Plan, build, and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic networks
  • Develop campaign strategies aligned with client goals, audiences, and performance KPIs
  • Conduct keyword research, audience targeting, and media planning
  • Monitor campaign performance and optimize for CTR, CPA, ROAS, and conversion rates
  • Manage budgets, bids, and pacing to maximize ROI
  • Create and test ad copy, creative variations, and landing page alignment
  • Analyze campaign data and deliver performance insights and recommendations
  • Collaborate with creative, analytics, and marketing teams to improve campaign outcomes

Requirements:

  • 2+ years of experience in paid media, performance marketing, or digital advertising
  • Hands-on experience managing campaigns in Google Ads and/or Meta Ads Manager
  • Strong understanding of performance metrics (CTR, CPC, CPA, ROAS)
  • Experience with audience segmentation, retargeting, and funnel-based campaign strategy
  • Ability to analyze data and make real-time optimization decisions
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
What we offer:
  • Medical, vision, dental, life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
April 27, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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