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Paid Media Manager

United Kingdom, Manchester · Job Posted February 14, 2026
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Job Description

The Paid Media Manager will be responsible for leading and delivering our paid media strategy across Paid Search and Paid Social channels, including Google Ads, Meta, TikTok, Pinterest, and other relevant platforms. You will own performance across all paid channels, ensuring activity delivers efficient customer acquisition and meets agreed cost of sale targets while driving sustainable sales growth. You will oversee multiple accounts across dedicated territories, working closely with the Marketing Manager to define channel strategy, manage budgets, and optimise performance. This role will act as the central point of expertise for paid media, supporting senior stakeholders with insights, recommendations, and forward-looking plans.

Job Responsibility

  • Own the day-to-day management and optimisation of all paid media channels
  • Define and drive the paid media strategy across Search and Social
  • Review and analyse performance across campaigns, ad sets, keywords, and creative
  • Lead a structured test-and-learn approach across all paid media channels
  • Own tracking architecture, pixel/event setup, QA and server-side/CAPI integration across paid channels
  • Ensure data integrity across platforms, analytics and backend systems
  • Ensure best-in-class optimisation practices are consistently applied
  • Own paid media budgets, overseeing daily spend
  • Build and present incremental spend and investment proposals
  • Monitor pacing and performance
  • Deliver clear weekly and monthly performance reports
  • Work closely with the creative, ecommerce, and wider marketing teams
  • Collaborating with the creative team to create industry leading visual assets
  • Keep up to date with any industry trends, platform updates, emerging technologies, and evolving best practices

Requirements

  • 4+ years’ experience in a paid media or performance marketing role, with hands-on experience across Paid Search and Paid Social
  • Proven ability to manage and optimise campaigns across multiple platforms and budget levels
  • Strong analytical skills with the ability to turn complex data into clear, actionable insights
  • Highly numerate and commercially aware, with a strong focus on ROI, efficiency, and business KPIs
  • Experienced in testing, tracking, measurement, and performance analysis
  • Excellent organisation, communication, and stakeholder management skills
  • Comfortable managing multiple projects and priorities simultaneously
  • Experience working within a retail brand, ideally within the fashion sector (desired)

Nice to have

Experience working within a retail brand, ideally within the fashion sector

What we offer

  • Bi-annual bonus scheme
  • 25 days of annual leave (plus bank holidays)
  • Extra day off for your birthday
  • Flexible working hours around core hours of 10-4
  • Cycle to work scheme
  • 40% staff discount across Club L and Lavish Alice products
  • Healthcare Cashplan
  • Free onsite gym
  • Enhanced pension contribution
  • Enhanced maternity and sick pay
  • Free snacks, drinks & treats
  • Social events
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