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The Paid Media Manager will be responsible for leading and delivering our paid media strategy across Paid Search and Paid Social channels, including Google Ads, Meta, TikTok, Pinterest, and other relevant platforms. You will own performance across all paid channels, ensuring activity delivers efficient customer acquisition and meets agreed cost of sale targets while driving sustainable sales growth. You will oversee multiple accounts across dedicated territories, working closely with the Marketing Manager to define channel strategy, manage budgets, and optimise performance. This role will act as the central point of expertise for paid media, supporting senior stakeholders with insights, recommendations, and forward-looking plans.
Job Responsibility:
Own the day-to-day management and optimisation of all paid media channels
Define and drive the paid media strategy across Search and Social
Review and analyse performance across campaigns, ad sets, keywords, and creative
Lead a structured test-and-learn approach across all paid media channels
Own tracking architecture, pixel/event setup, QA and server-side/CAPI integration across paid channels
Ensure data integrity across platforms, analytics and backend systems
Ensure best-in-class optimisation practices are consistently applied
Own paid media budgets, overseeing daily spend
Build and present incremental spend and investment proposals
Monitor pacing and performance
Deliver clear weekly and monthly performance reports
Work closely with the creative, ecommerce, and wider marketing teams
Collaborating with the creative team to create industry leading visual assets
Keep up to date with any industry trends, platform updates, emerging technologies, and evolving best practices
Requirements:
4+ years’ experience in a paid media or performance marketing role, with hands-on experience across Paid Search and Paid Social
Proven ability to manage and optimise campaigns across multiple platforms and budget levels
Strong analytical skills with the ability to turn complex data into clear, actionable insights
Highly numerate and commercially aware, with a strong focus on ROI, efficiency, and business KPIs
Experienced in testing, tracking, measurement, and performance analysis
Excellent organisation, communication, and stakeholder management skills
Comfortable managing multiple projects and priorities simultaneously
Experience working within a retail brand, ideally within the fashion sector (desired)
Nice to have:
Experience working within a retail brand, ideally within the fashion sector
What we offer:
Bi-annual bonus scheme
25 days of annual leave (plus bank holidays)
Extra day off for your birthday
Flexible working hours around core hours of 10-4
Cycle to work scheme
40% staff discount across Club L and Lavish Alice products