Paid Media Manager Job at Bright Horizons (Newton)

Paid Media Manager

Bright Horizons

Location:
United States , Newton

Category:
-

Contract Type:
Not provided

Salary:

100000.00 - 117000.00 USD / Year

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Job Description:

Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth. This role requires a passionate and data driven digital marketer and creative thinker who can drive paid media growth while maintaining our brand voice and values.

Job Responsibility:

Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance
Campaign Tracking: Responsible for ensuring proper tracking is in place
Strategy Development: Develop and implement a comprehensive paid media strategy that drives benefit registration and utilization across digital channels and direct mail
Campaign Management: Manage and optimize digital paid media campaigns across multiple platforms (Google, DV360, LinkedIn etc.) to maximize efficiency and performance. Ability to execute in platforms as needed
Direct Mail: Own direct mail strategy and execution
Budget Management: Strategically allocate and manage budgets across paid channels
Collaboration: Partner with vendors and internal teams to innovate, test, and scale marketing tactics
Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive registration. Identify new channel testing opportunities to efficiently expand our paid media
Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations
Partnership: Manage and work closely with external and internal partners to ensure we’re executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Direct Mail, etc.)
Industry Research: Perform ongoing competitive and industry analysis to identify latest trends and growth opportunities

Requirements:

Bachelor's Degree in Marketing, or a related field required
In lieu of a degree, an additional 7 years of experience would be considered
4-5 years of experience in digital or performance marketing

Nice to have:

Programmatic buying experience using DV360 a plus
Agency experience is a plus
Proven track record of managing and executing successful Direct Mail, SEM, Paid Social, LinkedIn, and Programmatic campaigns across B2C or ecommerce
Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads, LinkedIn
Excellent project management skills, with the ability to manage multiple projects and deadlines
Strong understanding of digital marketing best practices specifically across SEM, Programmatic, LinkedIn and other Paid Social
Exceptional communication and interpersonal skills, with the ability to work within a team environment and to collaborate effectively across departments
Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Google DV360 and LinkedIn

What we offer:

Medical, dental, and vision insurance
Paid vacation, sick, holiday, and parental bonding leave
401(k) retirement plan
Long-term and short-term disability insurance
Life insurance
Money-saving discounts and financial planning tools
Tuition assistance and education coaching
Caregiving support and resources for the children and adults in your family

Additional Information:

Job Posted:
May 14, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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