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We are looking for an experienced Paid Media Manager to oversee the planning and execution of digital advertising strategies onsite in Long Beach 20 hours week. This role requires a strong understanding of paid media channels, campaign optimization, and performance analytics. As part of a long-term contract, you will collaborate with cross-functional teams to drive impactful marketing campaigns and ensure alignment with business objectives.
Job Responsibility:
Develop and manage paid media campaigns across platforms such as Google Ads, Meta, and emerging media channels
Optimize digital advertising strategies to maximize return on investment and meet performance goals
Create and oversee social media content tailored to specific campaign objectives
Analyze campaign performance using tools like Google Analytics 4 and provide actionable insights
Collaborate with creative teams to design engaging display and digital media assets
Stay up-to-date with industry trends to implement innovative media strategies
Monitor budget allocations and ensure campaigns remain within financial parameters
Coordinate with internal and external stakeholders to align media strategies with broader marketing goals
Research and incorporate earned media opportunities to complement paid campaigns
Evaluate the effectiveness of media strategies and recommend improvements
Requirements:
Minimum of 3 years of experience in paid media management or a related field
Strong proficiency with Google Ads, Meta platforms, and other social media tools
Demonstrated ability to analyze data using Google Analytics 4 and other performance tracking tools
Knowledge of digital media, including display, emerging, and earned media
Proven experience in creating and implementing media strategies
Ability to manage multiple campaigns simultaneously while meeting deadlines
Excellent collaboration skills to work with cross-functional teams
Strong communication and analytical abilities to present findings and recommendations
What we offer:
medical, vision, dental, and life and disability insurance