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Aquent is partnering with a leading global e-commerce enterprise that is revolutionizing how customers shop and interact with brands. This innovative client is at the forefront of digital transformation, constantly pushing boundaries to create seamless, impactful shopping experiences worldwide. Are you a strategic thinker with a passion for driving performance in the digital advertising space? We are seeking a dynamic individual to join our client’s sales organization, where you will play a pivotal role in shaping the success of first-party search campaigns. This is an incredible opportunity to directly influence revenue growth, optimize cutting-edge advertising solutions, and contribute to enhancements that redefine the retail media landscape. Your expertise will directly empower our client’s partners to achieve their marketing objectives and elevate their presence in a highly competitive market. The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Job Responsibility:
Analyze and optimize first-party search campaigns to meet marketing objectives and drive performance
Drive revenue growth for advertising partners through strategic campaign management
Contribute to the continuous improvement of search advertising solutions and capabilities
Collaborate closely with internal sales, account management, campaign management, and API/Ad Tech teams
Develop and implement effective search advertising strategies
Manage campaign budgets and bidding strategies for optimal performance
Optimize account configurations and keyword targeting to maximize campaign reach and efficiency
Provide insightful reporting and analysis on campaign performance, delivering actionable recommendations
Requirements:
Proven experience and a strong understanding of the media or retail media industry
Extensive background and expertise in the paid search landscape
Demonstrated analytical skills with a strong focus on revenue generation and performance metrics
Ability to develop, implement, and manage complex search advertising strategies
Experience with budget management, bid optimization, account configuration, and keyword targeting
Proficiency in reporting campaign performance and translating data into actionable insights