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We are looking for a Paid Media Manager to lead high-impact advertising campaigns for clients across a range of industries in Miami, Florida. This role combines strategic planning with hands-on execution, requiring someone who can launch, refine, and scale paid media programs with precision. You will work closely with creative, analytics, strategy, and client-facing teams to translate business goals into measurable media performance.
Job Responsibility
Build paid media plans that support client goals, performance targets, and channel-specific opportunities across digital platforms
Execute and manage campaigns across platforms such as Meta, Google, YouTube, and programmatic environments, ensuring each initiative is launched accurately and efficiently
Coordinate campaign setup, trafficking, quality checks, and go-live readiness while maintaining organized structures for audiences, budgets, creative assets, and measurement
Track campaign results closely, identify performance trends, and make ongoing adjustments to improve efficiency, scale, and return on investment
Evaluate creative effectiveness using engagement and conversion data, then share practical recommendations that inform future asset development
Design and carry out testing strategies for audiences, messaging, creative formats, and landing page experiences to improve overall campaign outcomes
Oversee budget pacing, allocation, and forecasting so media spend remains aligned with delivery expectations and business objectives
Maintain reliable tracking through pixels, conversion events, and measurement frameworks while partnering with analytics teams to confirm data accuracy
Prepare performance updates that clearly communicate results, risks, opportunities, and next steps to internal stakeholders and client teams
Apply automation and AI-enabled tools where appropriate to improve workflow efficiency and campaign performance
Requirements
5+ years of experience in paid media, performance marketing, or digital advertising, preferably within an agency setting
Demonstrated hands-on expertise with advertising platforms such as Google Ads and Meta Ads Manager
Strong knowledge of campaign architecture, optimization methods, and performance analysis across digital channels
Experience with analytics, tracking, and tagging tools such as GA4 or comparable measurement platforms
Familiarity with creative testing approaches and iterative optimization based on performance data
Advanced proficiency in Excel or Google Sheets, with confidence working through budgets, pacing, and campaign metrics
Ability to manage multiple accounts or initiatives simultaneously while maintaining accuracy and attention to detail
Effective communication skills and experience collaborating with creative, strategy, analytics, and account teams
What we offer
Medical, vision, dental, and life and disability insurance
Company 401(k) plan (for contract/temporary professionals)