Paid Media Manager Job at LoadUp

Paid Media Manager

LoadUp

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Job Description:

Take the wheel of a high-velocity growth engine, scaling multi-channel paid media strategies that turn digital intent into nationwide action. We’re looking for a performance-driven marketer to lead and scale our paid media channels. You’ll manage campaigns across Google Ads, Meta, Bing, and others, optimizing performance, budgets, and creative to maximize ROAS. This role is ideal for someone who thrives in data, experimentation, and driving measurable growth.

Job Responsibility:

Lead strategy, execution, and optimization of paid media campaigns across Google Ads, Meta, Bing, and other channels
Manage day-to-day account operations, including budgets, pacing, keyword management, audience targeting, and A/B testing
Continuously refine bidding strategies, ad copy, and landing page alignment to improve ROAS and lower CAC
Develop and maintain performance dashboards and reports, translating insights into actionable recommendations
Collaborate with creative, web, content, and automation teams to ensure alignment across messaging, tracking, and conversion goals
Test new campaign structures, ad formats, and automation opportunities to scale profitable performance
Stay up to date on platform updates, algorithm changes, and emerging ad trends to keep LoadUp competitive
Support broader marketing initiatives, including seasonal campaigns, commercial lead generation, and brand awareness efforts
Manage agency and vendor relationships as needed, ensuring consistency and accountability in performance

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
5–7 years of experience managing paid media campaigns, including Google, Meta, and Bing ads, with Google Ads Certification preferred
Strong analytical mindset with a deep understanding of attribution models, conversion tracking, and performance metrics
Advanced proficiency with GA4, Tag Manager, and Looker Studio or similar reporting tools
Demonstrated ability to manage large budgets and optimize spend for efficiency and growth
Excellent project management and organizational skills with experience managing multiple campaigns and deadlines
Collaborative communicator who works effectively across marketing, sales, and leadership teams
Ownership mentality with the drive to manage projects independently and deliver results

What we offer:

Competitive Compensation
Comprehensive Health & Wellness Benefits – Medical, Dental, Vision, and Life Insurance coverage
Flexible Spending & Savings Options – FSA or HSA accounts
401(k) with 5% Company Match
Employee Recognition Program
Monthly Lifestyle Stipends
Referral Rewards Program
Growth with Purpose
PTO, Sick Days & Parental Leave

Additional Information:

Job Posted:
March 04, 2026

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