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Better Placed Ltd - A Sunday Times Top 10 Employer! Logo Better Placed Ltd - A Sunday Times Top 10 Employer! · -

Paid Media Manager

United Kingdom, Manchester Employment contract 45000.00 GBP / Year · Job Posted June 29, 2026
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Job Description

As Paid Media Specialist, you'll be responsible for developing, managing and optimising PPC campaigns across multiple websites and brands. Working closely with digital marketing, analytics and commercial teams, you'll ensure campaigns are delivering strong returns while identifying new opportunities to enhance performance and scale growth.

Job Responsibility

  • Develop, launch and manage paid search campaigns across Google Ads and Microsoft Ads
  • Build and maintain campaign structures across multiple brands, products and customer segments
  • Identify high-intent search opportunities and maximise visibility within key markets
  • Deliver seasonal and promotional campaigns aligned to peak booking periods
  • Monitor and optimise campaign performance to improve ROAS, CPA and lead quality
  • Conduct keyword analysis, audience research and competitor reviews to uncover growth opportunities
  • Test ad creative, landing pages and campaign strategies to improve conversion rates
  • Implement and manage remarketing activity to support longer customer decision-making journeys
  • Manage and allocate budgets effectively, ensuring spend aligns with commercial objectives
  • Produce insightful performance reports and present recommendations to stakeholders
  • Collaborate with SEO, content, web and sales teams to enhance overall digital performance
  • Support tracking, attribution and reporting frameworks to ensure accurate performance measurement

Requirements

  • Strong hands-on experience with Google Ads, including Search, Display, Performance Max and remarketing
  • Experience managing large-scale or multi-brand campaign portfolios
  • Excellent analytical skills with the ability to turn data into actionable insights
  • Experience using GA4, conversion tracking and tag management platforms
  • Strong attention to detail and a passion for continuous optimisation
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