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We are looking for a skilled Paid Media Manager to join our team on a contract basis in Long Beach, California. In this role, you will take charge of developing and executing comprehensive paid media strategies while optimizing campaigns across various platforms to achieve marketing goals. This position is ideal for a creative thinker with a strong background in social media and digital advertising.
Job Responsibility:
Design and implement paid media strategies that align with business objectives and drive measurable results
Manage and optimize advertising campaigns across platforms such as Google Ads, Meta, and other emerging media channels
Conduct in-depth analytics to monitor campaign performance and provide actionable insights
Collaborate with creative teams to develop engaging social media content that resonates with target audiences
Oversee the execution of digital media campaigns, including display, earned, and emerging media formats
Develop and maintain media budgets, ensuring efficient allocation of resources
Stay updated on industry trends and emerging platforms to enhance media strategies
Utilize tools like Google Analytics 4 (GA4) to track and report on campaign effectiveness
Coordinate with cross-functional teams to align media strategy with broader marketing efforts
Provide detailed reports and presentations to stakeholders on campaign performance and ROI
Requirements:
A minimum of 3 years of experience in paid media management or digital advertising
Proficiency in managing social media campaigns across platforms such as Google Ads and Meta
Expertise in using Google Analytics 4 (GA4) for tracking and reporting
Strong understanding of social media tools and strategies to maximize engagement
Experience in working with various media formats, including display, earned, and emerging media
Demonstrated ability to optimize campaigns to achieve marketing objectives
Exceptional analytical skills to interpret data and deliver actionable insights
Excellent communication and collaboration skills to work effectively with teams and stakeholders
What we offer:
medical, vision, dental, and life and disability insurance