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Paid Media Managers are the interpreters between Narrative's client teams and its paid media function. They bring strategic perspective to every interaction; translating client goals into smart media strategy, connecting tactical requests to broader campaign objectives, and ensuring that paid media is always working in service of the larger communications effort. This mid-level role typically requires 3-5 years of hands-on experience planning, managing, and reporting on multi-channel paid campaigns. Managers oversee the strategic and operational execution of campaigns across programmatic, paid social, and other digital channels — coordinating with buyers, managing timelines, and keeping performance optimized and aligned with campaign goals.
Job Responsibility
Partner with account teams to develop media plans and budgets that reflect campaign goals, audience priorities, and available resources
Help connect a broad strategic picture to tactical execution and reporting
Translate client objectives into actionable paid media recommendations by identifying appropriate channels, budgets, and tactics, using audience data and platform insights to guide planning
Launch and traffic campaigns in coordination with media buyers and partners, ensuring on-time delivery and alignment with budget and schedule
Monitor pacing and performance across all channels, identifying in-flight optimizations and communicating them clearly to account teams and clients
Identify and share opportunities to enhance paid media by suggesting new tactics or channels based on campaign data and platform trends
Produce performance reports with data-driven insights that tell a clear story and guide future planning
Manage campaign workflows efficiently — knowing what to own, what to coordinate through buyers, and how to keep multiple workstreams running cleanly at once
Serve as a knowledgeable, reliable point of contact for internal teams, clients, and media partners
Support process improvement, documentation, and best practices that make the paid team faster and smarter over time
Requirements
3-5 years of hands-on paid media experience, including planning, campaign management, and performance reporting
Experience across multiple channels and tactics, including programmatic and paid social (Meta, LinkedIn, YouTube, Twitter/X)
Strong strategic instincts and the ability to connect paid media tactics to broader campaign goals
Comfortable working in a fast-moving environment where priorities evolve and good judgment matters as much as process
Excellent organizational skills and the ability to manage multiple campaigns simultaneously without losing the thread on any of them
Clear and confident communicator, able to break down paid media concepts into straightforward, actionable information for clients and internal teams
Public affairs, advocacy, or political campaign experience is strongly preferred
Nice to have
Experience across programmatic, paid social (Meta, LinkedIn, YouTube, and others), and public affairs or political campaigns is strongly preferred
What we offer
Competitive 401k matching program
Work-from-home flexibility on Fridays and around major holidays