Paid Media Manager Job at Aquent (Boston)

Paid Media Manager

Aquent

Location:
United States , Boston

Category:
-

Contract Type:
Not provided

Salary:

120000.00 - 135000.00 USD / Year

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Job Description:

We are seeking a highly skilled Paid Media Manager to lead our digital acquisition strategy across the Google ecosystem. This individual contributor role requires deep hands-on expertise, strong analytical capabilities, and a proven track record of driving measurable performance in collaboration with cross-functional teams and agency partners. You will own and optimize Search, Display, and YouTube campaigns with a primary focus on lead generation and high-value customer conversions.

Job Responsibility:

Strategy & Execution: Manage and optimize multi-channel Google campaigns with monthly budgets exceeding $25k. Develop keyword strategies, ad copy testing, bidding strategies, and audience segmentation
Platform Mastery: Leverage the full suite of Google Ads features (extensions, advanced reporting, campaign setups) to maximize ROI
Performance Tracking: Manage spend pacing, maintain efficiency targets (CPA/ROAS), and communicate performance insights to stakeholders
Analytics & Insights: Analyze complex datasets from Google Ads, GA4, BI platforms, and CRM systems to identify trends. Provide actionable recommendations that influence broader business decisions
Reporting: Build recurring performance dashboards for leadership. Partner with creative and web teams to optimize landing pages and conversion rates
Collaboration: Align paid search initiatives with organic strategy and broader marketing goals. Maintain internal channel ownership while guiding external agency partners

Requirements:

4+ years of hands-on digital marketing experience focused on lead generation and B2C customer acquisition
Direct experience managing Google Ads (Search, Demand Gen, Display, YouTube, PMAX) with budgets of $25k+ per month
Funnel Expertise: Proven ability to launch and scale campaigns for top, middle, and bottom-of-funnel objectives
Advanced Capabilities: Well-versed in Google’s advanced targeting and automated bidding strategies
Analytical Rigor: Strong ability to synthesize large datasets from disparate sources into clear strategies
Communication: Ability to present complex technical insights to senior leadership clearly

Nice to have:

Experience with high-consideration consumer brands or performance-focused B2C/D2C sectors
Background working within a digital marketing agency
Ability to optimize for and track offline conversions
Proficiency with GA4 and/or Adobe Analytics
Expertise in keyword research for both paid and organic (SEO) synergy

What we offer:

bonus
cool perks

Additional Information:

Job Posted:
January 16, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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