Paid Media Lead, IKEA

IKEA

Location:
Japan, Chiba

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

We're looking for an experienced Paid Media Lead to drive IKEA Japan's paid-media strategy and integrate it seamlessly across owned and earned channels. You'll lead the development and implementation of integrated media plans that maximize marketing ROI, working closely with internal stakeholders and agency partners to deliver measurable business impact.

Job Responsibility:

Lead the development and implementation of integrated media plans across paid, owned, and earned channels
Oversee media budget management, negotiations, and contracting to maximize return on investment
Support the Marketing Performance Leader with media performance analysis
Contribute to marketing and communication initiatives across the business
Collaborate closely with key stakeholders across the commercial function
Collaborate with regional and global media counterparts to share learnings

Requirements:

5+ years of experience in media planning and buying across major channels (TV, digital, social, OOH) in Japan
Experience in digital media is essential
Proven track record of delivering measurable business outcomes through media (e.g., driving visitation, sales, or brand growth)
Experience managing media agencies and leading cross-functional projects with multiple internal stakeholders
Strong ability to work with data and reports to evaluate effectiveness, generate insights, and lead test-and-learn initiatives
Business-level proficiency in English and Japanese (spoken and written)

Nice to have:

Experience in retail, consumer goods, or e-commerce sectors
Experience with integrated media planning, including owned and earned channels
Familiarity with econometrics, attribution, or advanced measurement frameworks
Experience working in international organizations or within global matrix structures
Proficiency in Excel, PowerPoint, and key marketing platforms (e.g., Google Ads, Meta, DSPs)

What we offer:

Social insurance: welfare pension, health insurance, and unemployment insurance
Transportation expense (up to 1,530 yen/day)
Paid vacation (available after 6 months of employment, up to 20 days maximum)
Total yearly paid time off totals 127 days per year
Additional leave types: congratulatory or condolence leave, maternity leave, nursing care leave, childcare leave, paternity leave
Uniform rental (if required)
Employee discount system
Employee cafeteria
Christmas gift
Life insurance, long-term medical care insurance plans
Retirement allowance system
Employee smoking area
Extensive learning opportunities including Rosetta Stone and Linkedin learning subscriptions

Additional Information:

Job Posted:
October 08, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Paid Media Lead