Paid Media Expert

• Design, implement, coordinate and monitor paid media campaign strategies that support brand awareness, consideration and business objectives
• Translate Marcom and business briefings into clear media objectives, target audiences, KPIs and tactical media plans
• Challenge media agencies on strategy, planning, buying, optimisation, negotiation and campaign performance
• Develop and maintain strong relationships with sales houses, publishers and media partners to identify relevant opportunities
• Ensure a smooth media process from strategy and campaign setup through to reporting, evaluation and learnings
• Monitor campaign performance, share insights and translate results into recommendations for future campaigns
• Follow up media budgets, challenge investment decisions and support annual or punctual negotiations
• Coordinate tagging and measurement requirements with analytics teams to ensure accurate performance tracking
• Work closely with creative agencies and internal stakeholders to improve campaign quality and effectiveness
• Support contract follow-up, agency evaluation, reporting coordination and invoicing accuracy

• Solid experience in digital marketing, ideally in financial services or another complex organisation
• Working experience with tools and platforms such as Google Ads, CM360, DV360, social media advertising platforms, SAP, QAP and MS Office is key
• Strong communication, negotiation, stakeholder management and problem-solving skills are needed
• Strong communication skills (written and oral) in Dutch or French, with fluency in English
• Ambition to further develop your career in paid media, digital marketing and media strategy within the banking sector

Past experience in banking or financial products is a strong plus

• Working from home – 2 to 3 days per week
• Join an impressive network of +100 digital consultants and Ariad staff
• Personalised follow-up & honest feedback guided by Digital Talent Managers
• Gain a rich community of other digital professionals at quarterly events and meetups
• Join annual Workcation event in sunny Southern Spain
• Ongoing opportunities to learn and grow professionally including personal and professional development and guidance
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others