Paid Media Executive

• Execute paid social and paid search campaigns across platforms such as Meta, TikTok, and Google Ads and ensure campaigns align with brand objectives, seasonal priorities, and marketing calendars
• Monitor campaign performance daily, adjusting bids, budgets, and targeting to maximise ROAS
• Implement A/B testing for creative, copy, and audience segments to improve results
• Analyse key metrics including CTR, CPC/M, ROAS, and conversion rates and deliver regular performance reports with actionable recommendations for growth
• Support affiliate marketing activity through partner coordination and campaigns
• Work closely with the wider marketing team to ensure paid media supports overall brand strategy and coordinate with creative teams for ad assets and messaging consistency

• Minimum of 2 years of hands-on experience across paid media channels (PPC & Paid Social) ideally with a mix of performance-focused and creative campaign execution
• Hands-on experience with paid social and paid search platforms (Meta Ads Manager, Google Ads)
• Knowledge of search & social media platforms (Google, Instagram, Facebook, and TikTok), their advertising tools, and best practices
• Strong analytical skills, with the ability to interpret data, detect optimisation opportunities, and apply them
• Excellent organisational, interpersonal skills and attention to detail
• A self-starter mindset, with the ability to work under minimal supervision and guidance
• Genuine passion for performance marketing, and desire to grow in your career

experience in US market and retail preferred, but not essential

• Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant
• Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse
• Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free
• Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support