This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Patreon is seeking a Paid Media Director to develop Patreon’s performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly. This role is both strategic and hands-on: you’ll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first.
Job Responsibility:
Develop Patreon’s performance marketing strategy
Build an in-house paid media capability that can ultimately support creators directly
Shape how Patreon invests in paid channels to drive growth
Design a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first
Work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue
Requirements:
8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context
Proven track record of developing paid media strategies that drive measurable growth
Hands-on experience with planning, buying, and optimizing campaigns across key digital channels
Strong understanding of attribution models, incrementality testing, and growth measurement frameworks
Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution
Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions
Deep empathy for creators and passion for building trust-driven growth programs
Nice to have:
Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers)
Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising
Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models