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Patreon Logo Patreon · -

Paid Media Director

United States, San Francisco 220000.00 - 330000.00 USD / Year · Job Posted February 21, 2026
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Job Description

Patreon is seeking a Paid Media Director to develop Patreon’s performance marketing strategy and build an in-house paid media capability that can ultimately support creators directly. This role is both strategic and hands-on: you’ll shape how Patreon invests in paid channels to drive growth, while also designing a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first.

Job Responsibility

  • Develop Patreon’s performance marketing strategy
  • Build an in-house paid media capability that can ultimately support creators directly
  • Shape how Patreon invests in paid channels to drive growth
  • Design a new offering that helps creators access paid media in a way that is effective, ethical, and creator-first
  • Work cross-functionally with Product Marketing, Brand, Product, Engineering, Legal, and Trust & Safety to ensure our approach builds trust with fans, grows creator audiences, and improves creator revenue

Requirements

  • 8+ years of experience in performance marketing, paid media strategy, or media buying, ideally in a tech, platform, or creator-economy context
  • Proven track record of developing paid media strategies that drive measurable growth
  • Hands-on experience with planning, buying, and optimizing campaigns across key digital channels
  • Strong understanding of attribution models, incrementality testing, and growth measurement frameworks
  • Ability to build new capabilities from the ground up, balancing strategic vision with tactical execution
  • Excellent collaboration skills, with experience partnering across Marketing, Product, Legal, and Trust/Safety functions
  • Deep empathy for creators and passion for building trust-driven growth programs

Nice to have

  • Experience designing media programs or services that support third-party partners (e.g. creators, small businesses, or customers)
  • Knowledge of privacy regulations (GDPR, CCPA) and brand safety best practices in paid advertising
  • Familiarity with influencer marketing, fan acquisition funnels, and creator monetization models

What we offer

  • Equity plans
  • Healthcare
  • Flexible time off
  • Company holidays and recharge days
  • Commuter benefits
  • Lifestyle stipends
  • Learning and development stipends
  • Patronage
  • Parental leave
  • 401k plan with matching
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