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Adswerve is looking for a Paid Media Consultant to join the team. The role is ideal for someone who is innately curious about data, media, and the 'why' and 'how' of digital media. The Media Consultant will work directly within our Agency Business portfolio, collaborating with external agency partners to drive media strategy, optimize campaigns, and deliver exceptional business impact. We are seeking a proactive, approachable, and self-starting media enthusiast with paid media and omni-channel expertise with deep knowledge of the ad tech landscape, whose primary mission is to assist and drive measurable impact for our partners' marketers.
Job Responsibility:
Provide expert SEM guidance on bid strategies, value-based bidding, keyword recommendations, audience strategy, and integrating offline-to-online data opportunities
Create tailored media plans, trafficking documents, tagging toolkits, and campaign architecture setups for Google Marketing Platform (SA360, CM360, DV360), Google Ads, and other leading DSPs
Act as a technical reference for SA360, Google Ads, CM360, DV360 involving cross-platform tracking, resolving complex issues
Master GMP's measurement and reporting capabilities (CM360, GA4), connecting advertising investment data with business outcomes
Lead consulting projects on digital strategy, technological maturity (Adtech/Martech)
Evaluate clients' current GMP and multi-platform setups, identify areas for improvement, and develop long-term roadmaps
Advise clients on best practices and lead implementation projects focused on the Google Marketing Platform suite
Contribute to the development of new internal products and solutions, including those related to AI and advanced measurement
Manage large scale, high complexity clients
Present detailed analysis of campaign results and provide ongoing strategic recommendations to clients
Collaborate with Account Management, Sales, and support teams to present media service opportunities, upsell solutions, and drive additional revenue
Lead client engagements, including platform demos, strategic recommendations, services scoping, and onboarding new clients
Stay informed of industry trends and new product features
Develop best practices and processes to streamline identifying and executing growth opportunities for clients
Requirements:
5+ years of media experience
3+ years of hands-on experience using the Google Marketing Platform (SA360/Google Ads, CM360, DV360) or comparable buying and serving platforms
Bachelor's degree, Master's degree, and/or relevant agency/brand experience and certifications
Proven track record in planning, buying, and optimizing media campaigns to performance metrics
Strong working knowledge of ad-serving technologies and multi-channel programmatic/search platforms
Exceptional strategic, analytical, and problem-solving skills
Excellent written and verbal presentation skills
Nice to have:
Familiar with the Agency business and ecosystem
Proven experience with a major independent DSP (The Trade Desk) and/or a major commerce DSP (Amazon DSP)
Hands-on experience with trafficking, UTM and Floodlight tag setup, and cross-platform identity and privacy readiness
Understanding of Google Cloud, Amazon Marketing Cloud, GA4/Adobe, and GTM and how they fit into a client's integrated, multi-platform digital maturity model
Versed on various measurement methods including MMM and incrementality tools
What we offer:
Medical, dental and vision available for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer Fridays
“Work From Home Light” days between Christmas and New Year’s Day
401(k) Plan with 5% company match and no vesting period
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