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Paid Media Analyst

https://clevertap.com/ Logo

CleverTap

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Location:
Brazil , São Paulo

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are seeking a highly analytical and results-driven Paid Media Analyst to manage our paid media budget across Latin America. The ideal candidate will be based in São Paulo, Brazil, with a strong understanding of the Hispanic market and a proven ability to optimize conversion rates and maximize ROI on ad spend.

Job Responsibility:

  • Paid Media Strategy: Plan, execute, and optimize performance-driven campaigns to achieve business goals across LATAM
  • Budget Optimization: Manage and allocate budgets efficiently to maximize ROI and achieve key performance indicators (KPIs)
  • Market Expansion: Leverage insights to expand and optimize campaigns in key Hispanic markets such as Mexico, Colombia, Argentina, and Chile
  • Performance Analysis: Track, analyze, and report on key metrics to identify opportunities for continuous improvement
  • Channel Management: Oversee campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other programmatic platforms
  • A/B Testing & CRO: Run experiments to improve ad performance, including creative testing, audience segmentation, and landing page optimization
  • Stakeholder Collaboration: Work closely with the Marketing, Sales, and Data teams to align paid media efforts with broader business objectives
  • Agency & Vendor Management: Coordinate with external agencies and vendors to enhance campaign performance and scale operations
  • Trend Monitoring: Stay updated on industry trends, algorithm changes, and new opportunities to keep CleverTap at the forefront of paid media strategies

Requirements:

  • 2+ years of experience managing paid media campaigns, preferably in B2B/SaaS industries
  • Strong knowledge of both Brazilian and Hispanic markets, including cultural and consumer behavior insights
  • Hands-on experience with Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and programmatic platforms
  • Proven track record of increasing conversion rates and improving ad performance
  • Proficiency in analytics tools such as Google Analytics, Looker, or similar BI platforms
  • Strong project management skills and the ability to work in a fast-paced, cross-functional environment
  • Fluency in Portuguese and English (mandatory)
  • Spanish is a plus
  • A hands-on approach with a strategic mindset and an eagerness to drive performance improvements

Nice to have:

  • Experience with SaaS or B2B marketing campaigns
  • Familiarity with attribution models and lead generation strategies
  • Basic knowledge of SEO to complement paid media efforts
What we offer:
  • Be a part of a global growth stage startup
  • Work in a fast-paced, dynamic environment where your contribution matters
  • You are passionate about technology and its impact on the high growth mobile technology space
  • Innovate at scale, with learning opportunities

Additional Information:

Job Posted:
March 26, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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