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Paid Marketing Specialist

· Job Posted December 11, 2025
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Job Responsibility

  • Develop and execute paid advertising campaigns across a variety of channels, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Manage and optimize paid advertising campaigns to achieve desired results
  • Define campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
  • Write ad copy and provide direction on ad creative selection and rotation to maximize performance and ensure a positive ROI on client spending and PPC ad campaigning
  • Track and analyze campaign performance data to identify opportunities for improvement

Requirements

  • 6+ years of experience in paid digital advertising
  • Strong understanding of paid search, display, and social media advertising
  • Proven track record of generating leads through paid advertising
  • Excellent analytical and problem-solving skills
  • Ability to work independently and as part of a team
  • Excellent communication and presentation skills
  • Relevant certifications on Google & Meta

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