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Paid Marketing Specialist

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Launch That

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Location:
United States , Orlando

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Salary:

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Job Description:

We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties. This role will live in the data: analyzing performance, identifying trends, and partnering with content, design, and development to turn insights into action.

Job Responsibility:

  • Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects
  • Understand and manage lead funnel reporting for all projects
  • Advanced understanding and is comfortable with training others on marketing tools
  • Support team goals of generating quality leads within a target CPL and budget
  • Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.)
  • Assist in the execution of: Keyword expansion and management
  • Ad copy creation and testing
  • Asset creation and testing
  • Landing page creation and A/B testing
  • Conduct keyword and competitive research
  • Assist in daily optimizations to ensure optimal lead volume within an acceptable cost/profit target
  • Assist in Daily, Weekly, and Monthly PPC performance reports
  • Help the Paid Marketing Director provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on: Campaign settings and budgets
  • PPC and traditional marketing assets
  • Landing page UI/UX
  • Lead attribution
  • Exploration of new PPC channels
  • Communicate to cross-functional team (content, development/design, project management) the purpose and requirements of recommended strategies
  • Work with content and development/design teams to implement updates and changes to tactics and strategies
  • Collaborate with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting

Requirements:

  • 1+ year of demonstrated experience in paid (PPC) marketing including Google and Meta
  • Bachelors degree in Marketing, Business and/or the equivalent amount through previous experience
  • Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
  • Passion for digital marketing and researching PPC trends
  • Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
  • Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
  • Ability to generate monthly channel forecasts for review
  • Proficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports, ability to understand what reports types and fields should be used to generate accurate information)
  • Proficient in Google Suite or similar software
  • Highly organized and detail-oriented
  • strong at multitasking, prioritizing, and adapting in a fast-paced environment
  • Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation
  • Professional, adaptable, and receptive to feedback
  • able to apply direction with accuracy and innovation
  • Culture champion
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
  • A patient and strategic thinker with the keen ability to prioritize and focus

Nice to have:

  • Google Ads Certified
  • Microsoft Ads Accredited
  • Facebook Blueprint Certified
  • Has managed multi-million dollar paid campaigns
  • Experience with Display/Programmatic buying
  • Experience executing marketing campaigns within highly-regulated industries such as Healthcare, Pharmaceutical, or Legal services
What we offer:
  • Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members
  • 100% employer paid short- and long-term disability insurance
  • competitive compensation
  • paid time off
  • 20 days of paid parental leave after 90 days
  • a 401k retirement plan
  • paid volunteer opportunities
  • company-wide Holiday Break from December 24th - January 1st each year
  • flexible workplace environment
  • state-of-the-art workplace offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar

Additional Information:

Job Posted:
December 09, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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